Retailers to benefit from Desbry's two-count bags and bins

tropavLeading in innovations that address changing consumer shopping preferences caused by COVID-19, WP Produce, a family-owned, grower-packer-shipper of Desbry tropical fruits and roots, has begun shipping tropical avocados in protective, two-count bags.

The Desbry tropical avocado pouches are part of a comprehensive, value-added merchandising program. WP is also offering retailers signage, recipe tear pads, and striking display bins to educate shoppers and increase sales for this distinctive fruit that is growing the avocado category.

"Since retailers aren’t doing in-store sampling, our bags and bins provide retailers with an alternative — using visual, virtual sampling by showing beautiful slices of cut fruit, plus recipes and tips for use, to catch shoppers’ attention and promote sales," said Chris Gonzalez, vice president of sales for WP Produce. "The two-count bags are convenient for shoppers and give retailers a way to demonstrate how responsive they are to rapidly changing consumer preferences."

Consumers are doing more cooking at home and are looking for healthy choices to serve their families. They are also looking for convenience, while safety-conscious shoppers are buying more bagged produce to avoid fruits and vegetables that might have been handled by others.

"These in-store displays of bagged Desbry tropical avocados in bins definitely turn shoppers’ heads and provide retailers a turnkey way to implement a category extension and keep growing profits with avocados," said Karen Nardozza, president and CEO of Moxxy Marketing. "In addition to education on the bins, and a simple, delicious family recipe on the bag for Willy’s Avocado Salad, more tips and recipes are shared on the Desbry Instagram, and through partnership with The Produce Moms, to make sure retailers have consumer support — both in-store and online."

Tropical avocados have been gaining distribution with major retailers, earning attention from food writers and media, and gaining in popularity, especially with health-conscious shoppers, moms and millennials. Eye-catching tropical avocados are larger, have a sturdy texture, and stay fresh longer after being cut.

Desbry tropical avocados in a two-count bag are a perfect way for shoppers to incorporate more of this healthy, delicious fruit into their family’s diet, with increased confidence about the safety of what they put in their cart.

Desbry tropical avocados are grown in Florida and the Dominican Republic and are available year-round for worldwide distribution. For more information visit wpproduce.com.

tpn daily signup

Oppy expands lineup with Fair Trade Certified Ocean Spray blueberries
Offering Fair Trade Certified produce since 2004, Oppy has generated $4.4 million in premiums in the last half dozen years, and plans to make even greater impact by adding Peruvian blueberries packed under the iconic Ocean Spray brand to its program The premier grower, marketer and distributor of fresh produce from around the Read More ...
Online grocer Farmstead launches 'Grocery OS'
Hot on the heels of Amazon’s “delivery-only” store launch in Brooklyn, online grocer Farmstead announced today that in addition to expanding its own “Farmstead” brand nationally, it's now making its in-house grocery delivery software Grocery OS available to other national and regional grocers, to help those grocers combat Read More ...
PFK announces expansion plans with Healthy Family Project
In an effort to expand its mission to create a healthier generation, Produce for Kids®’ consumer-facing brand is changing to Healthy Family Project. The organization is dedicated to continuing to deliver the resources its audience seeks and extend its effectiveness for current and new partners as it moves into the healthy Read More ...
G&R Farms rolls out new brand identity with redesigned logo
G&R Farms has updated its brand image and logo as part of a new strategic direction to elevate the company’s identity as a leading supplier of sweet onions.    “As we celebrated our 75th anniversary, we felt it was time for a change so we went through a rigorous strategic planning process.  As a result, we’re excited to Read More ...
Southeast Produce Council announces 2020-21 officers
The Southeast Produce Council has announced its officers for 2020-21. They are Harold Paivarinta of Red Sun Farms as chairman of the board of directors, Raina Nelson of Renaissance Food Group as vice chairman, Tim Graas of Associated Wholesale Grocers as secretary and Mike Roberts of Harp's Food Stores as treasurer. Two new members Read More ...
Presidential election the focus of United Fresh session
The U.S. presidential election is growing tighter, according to national pundit Frank Luntz. Luntz, participating in the United Fresh Produce Washington Congress virtual meeting on Sept. 23, spoke by Zoom to 200 produce industry participants. This general session was kicked off Ray Starling, former chief of staff to Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse