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Raley’s pivots to satisfy digital demand

raleyWith the significant increase in demand for food and essential items via its eCommerce business, Raley’s has temporarily converted an old location in Sacramento, CA, to an eCommerce fulfillment center. The store will not be open for customers to shop or for pick up orders. The area's other stores will continue to fill pick-up orders.

The new strategy allows employees to fill online, delivery orders efficiently without working registers or assisting customers. The store will include the most frequently purchased products.The fulfillment center will hire 80 team members and will do delivery pick-ups. Team members will be filling orders, stocking, supporting deliveries and orders.

Since the COVID-19 pandemic began the company has had three community service rewards for all hourly team members in appreciation of their exceptional service throughout this time of crisis.

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