Loading…

Dole taps Hawaiian legacy with new kit

slslwawThe year was 1901 when James Drummond Dole began growing pineapples on the island of Oahu and founded the Hawaiian Pineapple Co., a precursor to Dole Food Co. and Hawaii’s long association with the beloved fruit.

More than a century later, while Dole still grows pineapples in Hawaii at the Dole Plantation and elsewhere, the company’s famous link to the islands also continues in the form of the new Dole Hawaiian Slawesome! Kit, the latest entry in Dole’s popular Slawesome!  line of seasoned coleslaw kits.

The Dole Hawaiian Slawesome! Kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real Dole Tropical Gold Pineapples, and tropical seasoning for an added punch of flavor. The SKU serves three to four people for a suggested retail price of $2.99.

"Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” said Bil Goldfield, Dole’s director of corporate communications. “The line continues to show strength among the widest spectrum of shoppers — from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”

The new SKU comes complete with Dole cabbages, a seasoning pack and original dressing to allow shoppers to simply toss and enjoy. The open-design bag offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature Dole Slawesome! Kits as ingredients. It joins the Dole Sweet Apple Slawesome! Kit, Dole Mango Sriracha Slawesome! Kit and Dole Fiesta Lime Slawesome! Kit.

A global packaged salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws. To see the complete Dole salad family, visit www.dole.com.

tpn daily signup

IFG committed to dynamic performance in grape category
The recent launch of new grape varietal logos by International Fruit Genetics has helped the Bakersfield, CA-based breeder improve clarity in a category where differing names for the same fruit often persist. “It’s a prescriptive approach,” explained Andy Higgins, CEO of IFG. “Let’s clean it up to help all involved understand what Read More ...
Food Lion aims to make grocery shopping easier
Food Lion is adding additional “Food Lion To-Go” grocery pick up services at 31 new stores in Georgia, Kentucky, North Carolina and South Carolina beginning Sept. 28. “Expanding this convenient service to additional Food Lion stores is more important than ever,” said Evan Harding, director of digital and e-commerce Read More ...
Strong organic apple and pear growth
Organic apples and pears had the strongest monthly growth Superfresh Growers has recently seen. Both categories were up nearly 30 percent in the month of August. Organic apples were up 30 percent in dollars, while organic pears were up 29 percent in volume. Since COVID-19, organic dollars have been climbing, and this is Read More ...
Ocean Mist Farms debuts new Season & Steam products
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in North America, launched five new products in its award-winning Season & Steam convenience vegetable line. All five new items are among the top 10 value-added vegetables to post growth in the past year, according to a July 2020 Nielsen Answers on Demand Read More ...
FDA applauds new public-private relationships
Despite its devastating impact on the world, the coronavirus pandemic bore important lessons for society. But for the FDA, which specific lessons were learned? This was among the questions answered by Frank Yiannas, Deputy Commissioner for Food Policy and Response for the U.S. Food & Drug Administration, who was the Read More ...
Industry Viewpoint: Enhancing collaboration during a pandemic
For more than a century, United Fresh has served as a conduit in the produce industry, bringing businesses across the full produce supply chain together to build strategic partnerships and create long-term initiatives to solve unique business challenges. One such partnership flourished not in the field, but rather, in the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse