Loading…

Dole taps Hawaiian legacy with new kit

slslwawThe year was 1901 when James Drummond Dole began growing pineapples on the island of Oahu and founded the Hawaiian Pineapple Co., a precursor to Dole Food Co. and Hawaii’s long association with the beloved fruit.

More than a century later, while Dole still grows pineapples in Hawaii at the Dole Plantation and elsewhere, the company’s famous link to the islands also continues in the form of the new Dole Hawaiian Slawesome! Kit, the latest entry in Dole’s popular Slawesome!  line of seasoned coleslaw kits.

The Dole Hawaiian Slawesome! Kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real Dole Tropical Gold Pineapples, and tropical seasoning for an added punch of flavor. The SKU serves three to four people for a suggested retail price of $2.99.

"Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” said Bil Goldfield, Dole’s director of corporate communications. “The line continues to show strength among the widest spectrum of shoppers — from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”

The new SKU comes complete with Dole cabbages, a seasoning pack and original dressing to allow shoppers to simply toss and enjoy. The open-design bag offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature Dole Slawesome! Kits as ingredients. It joins the Dole Sweet Apple Slawesome! Kit, Dole Mango Sriracha Slawesome! Kit and Dole Fiesta Lime Slawesome! Kit.

A global packaged salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws. To see the complete Dole salad family, visit www.dole.com.

tpn daily signup

Salinas grower-shipper announces acquisition
Hitchcock Farms, Salinas, CA, a premier and innovative grower-shipper has acquired Pfyffer Associates, a grower, packer and shipper of premium Brussels sprouts in Santa Cruz, CA. Pfyffer has been a leading supplier of Brussels sprouts for over 45 years with its well-known Ernie’s Pride and Pfyffer labels. “I see this as a Read More ...
Retailer's efforts generate a big fat zero
As part of its ongoing sustainability efforts and commitment to healing the planet, The Giant Co. announced four additional stores in Pennsylvania have reached zero waste, meaning 90 percent or more of a store’s total waste is being diverted from a landfill or incineration. “When it comes to taking care of the environment there Read More ...
USDA cites California company for $3.8M PACA violations
As a part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has imposed sanctions on Trinity Fresh Distribution LLC in Sacramento, CA, for failing to meet its contractual obligations to the sellers of Read More ...
Cascades launches a new packaging line
Cascades, a leader in eco-friendly recycling, hygiene and packaging solutions, launched its new range of Cascades Fresh packaging products for fruits and vegetables. Designed for producers, packers and retailers, Cascades Fresh packaging solutions meet the needs of this key industry while also addressing consumers’ Read More ...
$16 million broccoli shipment is mostly meth
U.S. Customs & Border Protection, Office of Field Operations at the Pharr International Bridge cargo facility discovered $16.1 million worth of alleged methamphetamine within a commercial trailer hauling a shipment of fresh broccoli. “This is a substantial amount of hard narcotics that our officers have detected and seized Read More ...
Renaissance Food Group adds sales leadership to growing team
Renaissance Food Group, a wholly owned subsidiary of Calavo Growers Inc., is excited to announce the addition of two food industry veterans to its sales team: Edward Redd as senior vice president of sales and Kate Brooks as vice president of sales. Redd most recently served as president of Dotta Foods International, a global Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse