Loading…

Asparagus supplies picking up, ad opportunities through June

Baja Son Growersbaja began harvesting its asparagus crops out of Central Mexico May 1. While supplies are picking up the company is encouraging customers to take advantage of various ad opportunities through the month of June.

“With increased acreage out of Central Mexico, we will be able to handle more ad opportunities than we have in previous seasons,” said Robert Leonard, director or sales for Baja Son Growers.

The company's current volume, along with new plantings in Baja and Caborca, will now give the Salinas-based grower-shipper approximately 2 million boxes of fresh asparagus each year. Baja Son Growers also grows and packs 2 million cases of conventional green onions and now 250,000 cases of organic green onions each year. The company continues to grow and invest in new equipment and technology to give customers fresh, healthy produce.

“We are expanding our production volume in both green onions and asparagus. We plan on increasing our green onion volume by 5 to 8 percent per year for the next five years. Additionally, we plan on expanding our asparagus volume by 10 to 15 percent annually for the next five years,” said Robert Leonard, director of sales for Baja Son Growers.

At the beginning of 2020 Baja Son Growers introduced a new website. It better tells the company's story and gives customers more information about it. The new website features product details and farming information in hopes to better connect with, and educate, customers and the end-consumer.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse