Loading…

United Fresh Start Foundation launches COVID-19 donation program

IMG 5133In response to the COVID-19 pandemic, the United Fresh Start Foundation is offering a new grant program — COVID-19 Rapid Response FRESH Grants — to increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors who face the loss of markets due to the restaurant and hospitality industry shutdown.

“These are two pressing needs facing our country today that are interconnected,” said United Fresh Start Foundation Chair Lisa McNeece,vice president of foodservice and industrial salesfor Grimmway Enterprises Inc. “Kids areout of school and families are out of work. We need to make sure they have access to fresh produce through remote feeding sites or community programs. And at the same time, our foodservice distributors have been devasted by the immediate shutdown of their markets. This is an attempt to inspire our greater industry to recognize both needs and do what we can to help.”

The United Fresh Start Foundation will fund 25 $1,000 grants to produce companies and foodservice distributors who can provide fresh fruits and vegetables to schools, community groups, and other emergency feeding sites for those in need. If a distributor can donate at least $1,000 worth of produce, the foundation will reimburse them $1,000. The goal is to break down the barriers that impact access to fresh produce, and bring community members and the supply chain together during this extraordinary time.

The first grant was used to support a donation of 1,000 three-pound bags of apples by Lancaster Foods to the ALIVE community feeding program in Alexandria, VA, on Saturday, April 4. Lancaster Foods’ President John Gates joined United Fresh President & CEO Tom Stenzel in delivering the fresh produce to ALIVE for distribution to needy residents in the community.

“I thank John and the Lancaster team for going above and beyond to help our community,” Stenzel said. “And, for me personally, this feeds my own neighbors in need.”

This program is funded through the generosity of those individuals who have agreed to donate their prepaid registration fees for the United Fresh 2020 Convention in San Diego to the United Fresh Start Foundation.

“I want to thank each of those individuals for inspiring us with their generosity and making this program possible,” McNeece said. “In addition, we encourage individuals to consider making a tax-deductible donation directly to the United Fresh Start Foundation so we can continue to serve kids everywhere as best we can. And, of course, company contributions are welcome! Make your donation here to ensure kids are growing up fresh!”

Interested produce distributors should complete this simple form to request a grant from the United Fresh Start Foundation. We ask that you immediately implement community feeding programs and we will get back to you on a first-come, first-served basis as long as funds are available.

Visit unitedfreshstart.org for complete details on the COVID-19 Rapid Response FRESH Grants program.

For more information, contact Mollie Van Lieu, senior director of nutrition policy at 202-303-3403 or mvanlieu@unitedfresh.org.

Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...
Marketing trailblazer Melissa McDill mourned
Melissa (Missy) McDill, founder and president of McDill Associates, died at home with family on Monday, May 18. She was 65. A native of Salinas, CA, she established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and Read More ...
Pretty Lady grapes packaged perfectly
With the new season just a few short months away, Pretty Lady Vineyards is excited to continue promoting its package offerings. Retailers now have the option to stock Top Seal one-, two-, or three-pound packs in their produce aisles.  Recent trends have shown packaged produce that both shows off the quality of the Read More ...
New Watermelon Supplier Database connects buyers and marketers
The new National Watermelon Promotion Board Watermelon Supplier Database is the perfect platform to connect retail and foodservice buyers with suppliers as the summer season takes off for America’s favorite melon. Each year the NWPB staff promote watermelon to retail and foodservice audiences, both in-person and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse