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Half Your Plate campaign launches second set of Chef Michael Smith instructional cooking videos

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The Canadian Produce Marketing Association announced the launch of the second part of a new series of instructional cooking videos geared at educating consumers on how to select, store and prepare popular vegetables. The video series is part of the CPMA’s Half Your Plate campaign.

Each video features a unique recipe created by Chef Michael Smith and shows the basics of preparing produce. The video series features tomatoes, potatoes, celery, cucumbers, creamer potatoes, butternut squash, brussels sprouts and mushrooms. The final five videos have been launched at www.halfyourplate.ca.  

“I’m passionate about teaching simple cooking methods that can dramatically amp up your food lifestyle. Our Half Your Plate videos prove that healthy cooking is not hard cooking,” said Chef Smith. “Eating lots of fruits and vegetables every day remains one of the single most powerful lifestyle choices you can make!”

The Half Your Plate program is managed by the Canadian Produce Marketing Association in partnership with the Canadian Cancer Society, Heart & Stroke Foundation of Canada and the Canadian Public Health Association. A simple message, Half Your Plate encourages Canadians to make healthier meal choices without measuring, one meal at a time. The interactive Half Your Plate website is a one-stop-shop for recipes, print resources and videos all about fruits and vegetables.

“One of the major barriers to healthy eating is a lack of proper food skills,” said Rick Alcocer, chairman of the CPMA Marketing Committee and senior vice president of fresh sales for Duda Farm Fresh Foods. “An essential step to developing food skills, quick educational videos are the perfect way to give Canadians the confidence to try new meals in the kitchen and live a healthier life.”

Half Your Plate also hosted a Twitter Party Sept. 13 to kick off the series, with Chef Smith and food bloggers of Canada.

BC Fresh, Duda Farm Fresh Foods, Highline Mushrooms, the Little Potato Co., Ontario Greenhouse Vegetable Growers, Red Sun Farms, the United Potato Growers of Canada and the Canadian Horticultural Council were major sponsors of the video series.

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