Loading…

'Masterchef' winner Whitney Miller signs on to promote Vidalia onions this season

vvid

VIDALIA, GA — The Vidalia Onion Committee always brings something special to the table to market its annual crop. The season will begin April 25 and Whitney Miller, the first winner of "America's Masterchef" has signed on to promote the crop this year.

Miller was not only the first Masterchef winner — she is the youngest to date, taking the title at age 22. Now an accomplished author and blogger, Miller talked with our Maggie Giuffrida about her involvement with the world's most-famous onion.

The "V is for Vidalia" marketing campaign will continue as well — with this year's take on theme being "V-Inspired" — with point-of-sale promotional materials and more good stuff in the pipeline. VOC Executive Director Susan Waters shares the details.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse