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New POM Wonderful TV campaign to kick off pomegranate season

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POM Wonderful, one of the world’s larger producers of Wonderful variety pomegranates and a leading premium refrigerated juice company, is celebrating fresh pomegranate season. For the first time in three years, POM Wonderful is returning to television with a “Crazy Healthy” commercial campaign in October.

Four commercials highlight the healthful antioxidant power of premium 100 percent pomegranate juice. Each spot features people in everyday situations drinking POM’s premium 100 percent pomegranate juice and being protected by free radical-fighting characters like a dragon, a samurai, a cyclops and archers.

"Powered by pomegranate antioxidants, POM’s premium 100 percent pomegranate juice is a little sweet, a little tart and a whole lot of crazy healthy," the company said in a press release. The spots were directed by Tarsem Singh, Directors Guild of America award-winner among more awards for outstanding directorial achievements in commercials. Special computer-generated imagery effects were created by Framestore, a VFX company in London.

“Consumers love the sweet burst of flavor and versatility of our products,” Dahlia Reinkopf, senior director of marketing at POM Wonderful, said in the press release. “Our ‘Crazy Healthy’ TV campaign is timed perfectly with the launch of POM season to remind people about the antioxidant power of pomegranates. The goal of our campaign is to inspire consumers to get crazy healthy with our premium 100 percent pomegranate juice and seasonal Wonderful variety pomegranates.”

As the most popular variety of pomegranates in the United States, Wonderful variety pomegranates are just one of POM Wonderful’s healthy treats. Known for their sweet taste and plentiful juice, Wonderful variety pomegranates are an excellent source of fiber and deliver free-radical fighting antioxidants like vitamin C. The seeds in pomegranates, also known as arils, are perfect for healthy snacking and cooking. Each 4.3-ounce container of POM POMS Fresh Arils, POM’s convenient package of ready-to-eat arils, is 100 calories. Wonderful variety arils are a brilliant ruby red, indicating the healthy, sweet, tart juice contained within.

This season marks a decade of POM Wonderful celebrating pomegranates with original recipes showcasing new ways to enjoy the fruit. As in years past, POM partnered with distinguished chefs like José Andrés, Ludo Lefebvre, Suzanne Goin, Dale Talde, Michael Mina and more this year to create new recipes as part of a signature Chef Series. Chef Series recipes and more POM-inspired ideas can be found on Simply Wonderful, POM Wonderful’s digital magazine.

POM Wonderful variety pomegranates, POM POMS Fresh Arils and 100 percent pomegranate juice are available in the produce section at leading grocery, club and mass retailers. POM Wonderful variety pomegranates and POM POMS Fresh Arils are available October through January, and POM Wonderful 100 percent pomegranate juice is available year-round.

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