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PMA’s record-setting foodservice conference

pmavidsIt was a record-breaking year at Produce Marketing Association’s 33rd annual Foodservice Conference, including the unseasonably warm temperatures in Monterey, CA, which soared into the high 80s.

The conference by the numbers:

  • 1,821 attendees (record) from North and South America
  • 203 operators (record)
  • 466 distributors
  • 164 exhibit booths (record)
  • 389 5K run (record)
  • 60 Field and Plant tour (record)

“It’s great to see so many foodservice and produce professionals here rallying behind the common goal of putting more fresh, delicious, healthy fruits and vegetables on foodservice plates,” said Jill Overdorf, director of business and culinary development for Coosemans Shipping of L.A. and PMA Foodservice Conference Committee co-chair. “Global flavors, the socially conscious consumer, and food safety and technology all took center stage this year – working together to drive consumption.”

“A record-breaking show like this highlights the value of the ongoing collaboration between the fresh produce and foodservice industry. The energy and networking that occurred throughout the weekend was palpable,” said Cathy Burns, PMA president. “Bringing to life our “Innovate the Plate” theme, the innovations came in many forms and represented consumer trends across the foodservice industry – ultimately validating the drive to put more fruits and vegetables in the center of the plate. The dedication of those industry members who served on PMA’s Foodservice Conference Committee under the leadership of Jill Overdorf and Fritz Stelter was pivotal in this year’s success.”

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Market Watch

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