The NGA Show, Feb. 11 -14 at the Mirage in Las Vegas, featured a wide array of first-time and veteran exhibitors within the PMA Pavillion. Prior to the expo floor opening on Monday, Feb. 12, a breakout session called Freshen Up Produce Promotions & Events to Grow Your Business was held. The Idaho Potato Commission, the Watermelon Promotion Board, Lowe’s Market and Avocados from Mexico emphasized the value displays and promotions provide for increasing produce sales.
On Tuesday, Feb. 13, the National Grocers Association and Clarion Events announced a joint venture as Clarion Events plans to take an equity stake in the NGA Show. The partnership will add significant resources that will enable new growth within the NGA Show, said Peter Larkin, president and chief operating officer of NGA.
Bill Purewal and Harpreet Purewal of PureFresh Sales.
Crystal Berry of Wholly Guacamole.
Jim Busche and Darrin Carpenter of Chelan Fresh.
Dave Rhodes, Bill Savilonis and Kent Beesley of the Idaho Potato Commission.
Lauren Melenbacker for Well-Pict Berries.
Brian Slagel of Sunkist Growers.
Brent Shammo, Chelsea Frontis and Dan Wohlford of Oneonta Starr Ranch Growers.
Muhanna Jamaleddin and Refqui Jamaleddin of Orchid Dates.
Michael Manser and Martha Gonzalez of Grower Direct Nut Co.
Tiffany Dale and Sue Harrell of the Florida Strawberry Growers Association.
Raul Gallegos, Craig Docherty and Jody Okamoto of Melissa’s World Variety Produce.
Rick Starko, Chad Hartman, Lisa Smith and Mike Decramer of Truly Good Foods.
Juliemar Rosado and Rebekah Dossett of the National Watermelon Promotion Board.
Nicole Cangemi and Michael Prather of Handy Candy.
Sloan Lott of Bland Farms and Vidalia Brands.
Mark Munoz, Ron Araiza and Mark Nolan of Calavo Foods.
Peter Larkin, president and chief operating officer of the National Grocers Association, announced a partnership with Clarion Events to grow the NGA Show.
Ryan Fukuda of Avocados from Mexico.
Rob Ybarra of Lowe’s Market.
Juliemar Rosado of the National Watermelon Promotion Board.
Seth Pemsler of the Idaho Potato Commission.
Kim Coker of the Produce Marketing Association.
Ross Johnson of Potatoes USA.