Blue Book's Mark Erickson achieves career milestone

merikMark Erickson, senior vice president and chief information officer, recently entered rare professional career air: 30 years with Blue Book Services. Since joining the company in 1990 after graduating from Wheaton College, Erickson hit the ground running.

Notable achievements began early in his career and include the following: The Electronic Blue Book (CD-ROM software), 1994; Blue Book’s website, www.ProduceBlueBook.com, 1996; Produce Blueprints Magazine, 2002; Blue Book Web Services (Blue Book API data integration), 2007; Blue Book Online Services, 2008; Blue Book Mobile App, 2015; Local Source, a database of 20,000-plus local growers for sourcing local produce, 2016; and The Produce Reporter e-newsletter, 2018.

These services, that were led or co-led by Erickson or involved him as a key member of a leadership development team, have significantly propelled Blue Book’s success as the leader of credit rating data, marketing information, and industry news and analysis for the global fresh produce supply chain.

“It has been a pleasure to have Mark on the Blue Book Team for 30 years,” said Jim Carr, president and CEO of Blue Book Services. “Mark’s strategic vision, understanding of the industry, and how to best serve our valued customers is exceptional. His outstanding accomplishments have significantly impacted the produce industry and our company for the better.”

“I love serving an industry that supports a healthy lifestyle and sells products that smell great, look great and taste great,” said Erickson. “Knowing our business helps thousands of companies find new customers, make informed business decisions, and resolve trade disputes is very rewarding.  I attended my first PMA Fresh Summit in 1996 amazed at how many people stopped by our booth to simply say, ‘thank you’ for the services we provide.  That is a big reason why 30 years has seemingly zipped by working at Blue Book and serving this great industry.”

Collectively, Blue Book’s executive team led by Jim Carr, with over 40 years of service, represents 140-plus years of service, industry experience, and knowledge.  “Blue Book is the industry’s trusted source for business information and news for more than 115 years,” said Carr. “The depth, breadth, and years of service of our leadership team and associates, historically and presently, is a key to the success and longevity of the company and positions us for success for many years to come.” 

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