Loading…

Delilah Romo joins Pacific Organic Produce as commodity sales specialist

romoDelilah Romo is Pacific Organic Produce’s newest commodity sales specialist. “Delilah Romo comes ready to move forward. She has a great background and is perfect for this role,” said Mike Rubidoux, Sales Manager for Pacific Organic Produce.

Romo’s educational legwork started in international business and her career includes working for organic pioneer and leader in quality, Patagonia Orchards. 

“Funny enough I started in accounting but realized my direction was sales,” she said. Within six months she redirected her role. One year later Romo was sales manager, overseeing purchasing while also talking with growers.

“I managed fruit from start to finish, picking and harvesting – all the way to sale and loading of fruit," she said. "I analyzed repack profitability, trained, improved warehouse functions and increased efficiency and training. It was a great experience and I loved our growers. My passion is to study and understand market trends, create long lasting relationships and unending opportunities for growers and the communities they serve.”

Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
The Kroger Co. announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Read More ...
Celery fans going mutts over Dandy's new promotion
Dandy Celery launched a new Dog Days of Summer promotion to offer both dogs and their humans the chance to win the ultimate summer prize pack. Now through Aug. 31, participants can enter here to win over $1,000 worth of prizes that both dogs and consumers can enjoy. Bonus entries can also be placed on Instagram. Bark-worthy Read More ...
Michigan apple growers ready for harvest
Michigan’s much-anticipated apple crop is right on schedule, and growers are ready to harvest the delicious fruit for consumer to enjoy. “Throughout the COVID-19 crisis, so many events and traditions have been cancelled. But nature doesn’t get cancelled,” said Diane Smith, executive director of the Michigan Apple Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse