Apeel welcomes new director of foodservice

February 26, 2020

Apeel Sciences, a World Economic Forum Technology Pioneer and one of TIME magazine's 50 Genius Companies, appointed Taylor Sokol as the company’s director of foodservice. Sokol will establish and manage relationships with both commercial and non-commercial foodservice customers, including distributors, foodservice management companies, independent restaurants and wholesalers. By shaping Apeel’s strategy and partnering in the foodservice channel, Sokol will play an integral role in furthering the company’s growth on a global scale.Apeel-Sciences Taylor-Sokol-Headshot

Food waste is one of the leading contributors to climate change, and more than 80 percent of it occurs downstream within retail and foodservice establishments. Following its rapid expansion over the last year, propelled by the expansion of avocado distribution and new produce categories with Kroger, and landing on European retail shelves at Edeka in Germany and Salling Group in Denmark, Apeel is now extending its plant-derived food-waste fighting solution beyond retail into the foodservice channel.

"Apeel is continuing to unlock value in new channels and areas of the fresh food supply chain,” said James Rogers, chief executive officer of Apeel Sciences. “Apeel for foodservice will help operators and distributors maintain quality, reduce shrink and increase servings per case, while enabling growers to sell the whole tree.”

“Apeel is at the forefront of addressing food waste as one of the biggest problems we face as a planet,” said Sokol. “It’s an exciting time to join as we help foodservice distributors and operators reduce waste while enabling them to serve consumers delicious food with better quality produce made possible by Apeel.”

Restaurants in the U.S. alone generate an estimated 22 to 33 billion pounds of food waste each year, and non-commercial institutions, including schools, hotels and hospitals generate an additional 7 to 11 billion pounds per year. While much of this is caused by over-prepared food, Apeel can provide foodservice operators with more time to serve produce at its peak condition, while reducing overall waste and increasing margins. As more high-volume operators look to increase their fresh fruit and vegetable offerings, Apeel can also address the challenges of spoilage during supply chain adjustments.

Prior to joining Apeel, Sokol provided strategic foodservice guidance for plant-forward start-up CAULIPOWER, and over the last decade served in sales and market development roles at public and private food companies, including Ocean Hugger Foods, J.R. Simplot Co., Flagship Food Group and Sysco.

Students gain real world experience thanks to L&M internships
The future of the produce industry will depend largely on new people being introduced to the field, which is why L&M Cos. offers internships based on seasonal needs throughout the L&M farms, warehouses and sales teams. “Intern programs in fresh produce are great exposure for young people to be a part of a vital industry,” Read More ...
New Whole Foods Market features 75 local growers
Whole Foods Market recently opened a new 35,000-square-foot store in East Austin, TX. Special features of the new East Austin store include: Produce department offering a variety of fresh fruits and vegetables, including selections from about 75 local growers throughout the year including fresh flowers, peaches and Read More ...
Retailer announces plans to rebuild
CUB and its franchise partner Jerry’s Foods announced its commitment to the Minneapolis community to rebuild its Broadway Avenue and Lake Street stores, both of which are owned by Jerry’s Foods. CUB also announced that while those two locations remain closed, CUB plans to open temporary community stores at each location to Read More ...
Sun World takes firm stance on IP rights breach
California-based variety development and licensing company Sun World International LLC has reached settlement of a dispute with a prominent Australian table grape producer (and associated entities) within the Sunraysia region. This follows breaches of Sun World’s intellectual property and contractual rights discovered Read More ...
Fall Creek names regional director for Mexico
Fall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, Read More ...