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The Inside Look (Oct. 14)

The Q4 holidays are hitting us like a steamroller! Some days are “peace on earth,”while other days it seems like everyone’s tinsel’s in a tangle!

InsideLook.October2019 Fortunately, we have the Society of American Florists keeping us on track, with their national Petal It Forward campaign and their brand new set of SAF initiatives for 2019. You will not want to miss this information inside!

One of the biggest in-store initiatives for Q4 is to convert store décor from the dog days of summer, to fall bright jewel tones. And with this, comes the care and handling of seasonal products such as Christmas cactus, poinsettias and more.

Look inside to see the full realm of store preparedness and let us know if you’d like a PDF to share with your store teams.

Ready for some design inspiration? You will not believe the winning photos from Alexander Farm’s Garden Rose Design contest. There are some winning names that you’ll recognize… and some new faces, as well! It’s amazing what you can do with great product, isn’t it?

And as always, we keep you up-to-date on people, places and worldwide events. Don’t forget to check out the upcoming industry trade show dates and keep it handy with you. This list is updated with new information, and a detailed recap of the latest-and-greatest events each month. You can find everything here… in ONE place!

Retailers — Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans? Please don’t hesitate to ask. We keep an indexed catalog of each article and would be happy to send whatever you need.

Please email floralpulseads@gmail.com.

Would you like to receive your own monthly copy of The Floral Pulse?

It’s simple — and FREE! Go to https://www.cambeywest.com/subscribe2/?p=TPN&f=new&s=ITPNADNEW

On your mark… get set… see you inside!

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Divine Flavor Mexican grape deal to run through July
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Raley’s pivots to satisfy digital demand
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New Whole Foods Market features 75 local growers
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Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse