Trade Show Spotlight: IFTF in its 10th year

October 09, 2019

Next month, from Nov. 6-8, Holland will be the host country of the IFTF trade event for the world’s floriculture industry.

IFTF will be held again at Expo Haarlemmermeer in Vijfhuizen, almost next door to its neighbor Schiphol, Amsterdam’s International Airport. Despite the numerous obstacles faced by many other industries, IFTF is celebrating its 10th edition and still growing.

iftf.oct2019 The world’s economic growth has been slowing down since last year and is obviously affecting the flower industry as well. As with the normal upward and downward economical trends which happen every seven to nine years, this year is no different.

But there are factors present now — in fact quite a few — compared to what we ‘ve seen in the traditional past, that are influencing the economic development waves this time.

The trade war between China and United States, the Brexit threat, the war (threats) in the Middle East, to name a few, make it all more complicated and more difficult to predict how the business cycle will develop. However the flower industry has proven its resilience over and over again to endure with enormous adaptability. It is therefore without doubt that this time, the industry will weather any difficulty and continue growing as always.

It’s a great opportunity for everybody in the international flower business to have one of the world’s biggest and most important events coming up soon — a place under one roof, where all current threats and opportunities can be discussed directly, face to face, in the most basic and effective way.

For more information on the IFTF trade exhibition, please visit www.iftf.nl.

Show Hours:

 Wednesday, Nov. 6

 10 a.m. - 6 p.m. 

 Thursday, Nov. 7

 10 a.m. - 6 p.m.

 Friday, Nov. 8

 10 a.m. - 5 p.m.

Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...
Marketing trailblazer Melissa McDill mourned
Melissa (Missy) McDill, founder and president of McDill Associates, died at home with family on Monday, May 18. She was 65. A native of Salinas, CA, she established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and Read More ...
Pretty Lady grapes packaged perfectly
With the new season just a few short months away, Pretty Lady Vineyards is excited to continue promoting its package offerings. Retailers now have the option to stock Top Seal one-, two-, or three-pound packs in their produce aisles.  Recent trends have shown packaged produce that both shows off the quality of the Read More ...