The Inside Look (Sept. 2)

by Cindy Hanauer | August 30, 2019

This month’s edition of the Floral Pulse will literally take you around the world! That’s what’s so great about our business — every single growing region is uniquely gifted in its own right with the perfect product for our customers. And be sure to read about the upcoming trade shows: PMA, Proflora, SAF and TPIE, plus many other important events around the world!

insidelook.sept2019 Do you need one complete resource of all industry trade shows throughout the year? Well, you’ve come to the right place! Clip out the calendar of events inside! It’s updated each month with the latest and greatest events to grow our business for 2020 and beyond.

Did I mention what a great industry we’re blessed to be part of? Back on the home front, we’ll start delving into pre-holiday merchandising and timely information on our workforce: labor management and human resources. And speaking of workforce, don’t miss the perspective of Shanley King, AFE Communications Intern, who recently joined the industry as a newcomer. She’s a new believer in “Power to the Flowers!”

How Do You Join In? At the beginning of each month, you’ll receive your own edition of The Produce News, with the The Floral Pulse waiting for you inside.

• Need to subscribe or update your newspaper subscription to be delivered directly to your mailbox? It’s simple — go to https://www.cambeywest.com/subscribe2/?p=TPN&f=new&s=ITPNADNEW

• And, if you haven’t already, we’d also love to invite you to join Grand Central Floral at https://grandcentralfloral.com/

Enter your e-mail address in the open newsletter field at the top-right of the webpage and you’ll receive an e-newsletter directly into your inbox every Tuesday.

NEW! Retailers — Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans? Please don’t hesitate to ask! We keep an indexed catalogue of each article and would be happy to send whatever you need! Please email [email protected]

See you inside! 

Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...
Marketing trailblazer Melissa McDill mourned
Melissa (Missy) McDill, founder and president of McDill Associates, died at home with family on Monday, May 18. She was 65. A native of Salinas, CA, she established McDill Associates in the 1970s to serve the marketing needs of companies in various industries. Armed with a BFA from California College of the Arts and Read More ...
Pretty Lady grapes packaged perfectly
With the new season just a few short months away, Pretty Lady Vineyards is excited to continue promoting its package offerings. Retailers now have the option to stock Top Seal one-, two-, or three-pound packs in their produce aisles.  Recent trends have shown packaged produce that both shows off the quality of the Read More ...