Loading…

New website for NYAA

nyaaweb The New York Apple Association is unveiling its new website this summer, which includes an expanded section for foodservice, retail, and wholesale partners.

According to Cynthia Haskins, NYAA’s president, the association’s partners will be able to use the website to order and download new point-of-sale and collateral resources, including price cards, recipes and how-to-cooking videos, a series of 12 grower-featured videos and images of apples and orchards.

The website features popular commercial apple varieties, including their eating characteristics, availability, and high-resolution image downloads; as well as a NYAA’s dietitian toolkit and more than 200 apple recipes and 21 how-to recipe videos.

Retailers and foodservice industry can also use the website to find contact information for commercial apple shippers and processors.

Elsewhere at the NYAA, it recently promoted Cailin Kowalewski to account promotion manager. Kowalewski joined NYAA in 2018 as assistant account manager and then promoted to account manager in 2019.

In her new capacity, she will be working closely with retailers and foodservice industry in creating customized promotions such as digital and in-store coupons, geotargeted online promotions, retail social media content, in-store sampling and custom point-of-sale.

Additionally, Kowalewski will have oversight of the retail dietitian program working closely with Kelly Springer, registered dietitian, who is scheduled to appear on several New York State television and radio segments to assist in kicking off the fall apple harvest.

“As we prepare to market the 2020 apple harvest, we are creating new promotions and opportunities for retail dietitians,” Haskins said. “Cailin will provide valuable support to these efforts.”

NYAA has developed a 12-page Dietitian Toolkit that includes nutrition content, preparation tips, and recipes for healthy dishes and includes complementary recipe cards and offer nutrition tips that are quick and easy.

“This year’s materials and programs bring fresh images, colors, and information to consumers. Many shoppers are looking for guidance on how to support their immune systems through diet, and these resources are great elements to add to that conversation,” Kowalewski said.

NYAA also produced 21 how-to healthy recipe videos and are making those available to retailers along with opportunities for developing customized cooking segments.

“Cailin is well-versed in consumer food trends and has always been enthusiastic about integrating New York apples into creative recipes and cross-merchandising promotions.,” Haskins said. “Apples From New York is well-positioned to showcase our unique flavors in the context of creative home cooking. Cailin loves everything about food—where it comes from, how it’s produced, and creating and exploring all types of recipes. We are proud to make her apple connoisseur skills available to the trade.”

The NYAA has also expanded its new poly bags to complement many more New York apple varieties. The poly bags come in three colors to complement different apples’ colorations and help customers quickly find their favorite varieties.

“The association’s high-graphic tote bags are being rolled out by New York apple shippers,” Haskins said. “The totes are great for driving impulse sales and perfect for waterfall merchandising, seasonal specials, and front-of-store displays and create a fresh-from-the-orchard experience with these convenient totes. NYAA will also continue to make available colorful display popups for convenient setup and easy merchandising, giving consumers a taste of New York’s apple orchards.”

Oppy expands lineup with Fair Trade Certified Ocean Spray blueberries
Offering Fair Trade Certified produce since 2004, Oppy has generated $4.4 million in premiums in the last half dozen years, and plans to make even greater impact by adding Peruvian blueberries packed under the iconic Ocean Spray brand to its program The premier grower, marketer and distributor of fresh produce from around the Read More ...
Online grocer Farmstead launches 'Grocery OS'
Hot on the heels of Amazon’s “delivery-only” store launch in Brooklyn, online grocer Farmstead announced today that in addition to expanding its own “Farmstead” brand nationally, it's now making its in-house grocery delivery software Grocery OS available to other national and regional grocers, to help those grocers combat Read More ...
PFK announces expansion plans with Healthy Family Project
In an effort to expand its mission to create a healthier generation, Produce for Kids®’ consumer-facing brand is changing to Healthy Family Project. The organization is dedicated to continuing to deliver the resources its audience seeks and extend its effectiveness for current and new partners as it moves into the healthy Read More ...
G&R Farms rolls out new brand identity with redesigned logo
G&R Farms has updated its brand image and logo as part of a new strategic direction to elevate the company’s identity as a leading supplier of sweet onions.    “As we celebrated our 75th anniversary, we felt it was time for a change so we went through a rigorous strategic planning process.  As a result, we’re excited to Read More ...
Southeast Produce Council announces 2020-21 officers
The Southeast Produce Council has announced its officers for 2020-21. They are Harold Paivarinta of Red Sun Farms as chairman of the board of directors, Raina Nelson of Renaissance Food Group as vice chairman, Tim Graas of Associated Wholesale Grocers as secretary and Mike Roberts of Harp's Food Stores as treasurer. Two new members Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse