New website for NYAA

nyaaweb The New York Apple Association is unveiling its new website this summer, which includes an expanded section for foodservice, retail, and wholesale partners.

According to Cynthia Haskins, NYAA’s president, the association’s partners will be able to use the website to order and download new point-of-sale and collateral resources, including price cards, recipes and how-to-cooking videos, a series of 12 grower-featured videos and images of apples and orchards.

The website features popular commercial apple varieties, including their eating characteristics, availability, and high-resolution image downloads; as well as a NYAA’s dietitian toolkit and more than 200 apple recipes and 21 how-to recipe videos.

Retailers and foodservice industry can also use the website to find contact information for commercial apple shippers and processors.

Elsewhere at the NYAA, it recently promoted Cailin Kowalewski to account promotion manager. Kowalewski joined NYAA in 2018 as assistant account manager and then promoted to account manager in 2019.

In her new capacity, she will be working closely with retailers and foodservice industry in creating customized promotions such as digital and in-store coupons, geotargeted online promotions, retail social media content, in-store sampling and custom point-of-sale.

Additionally, Kowalewski will have oversight of the retail dietitian program working closely with Kelly Springer, registered dietitian, who is scheduled to appear on several New York State television and radio segments to assist in kicking off the fall apple harvest.

“As we prepare to market the 2020 apple harvest, we are creating new promotions and opportunities for retail dietitians,” Haskins said. “Cailin will provide valuable support to these efforts.”

NYAA has developed a 12-page Dietitian Toolkit that includes nutrition content, preparation tips, and recipes for healthy dishes and includes complementary recipe cards and offer nutrition tips that are quick and easy.

“This year’s materials and programs bring fresh images, colors, and information to consumers. Many shoppers are looking for guidance on how to support their immune systems through diet, and these resources are great elements to add to that conversation,” Kowalewski said.

NYAA also produced 21 how-to healthy recipe videos and are making those available to retailers along with opportunities for developing customized cooking segments.

“Cailin is well-versed in consumer food trends and has always been enthusiastic about integrating New York apples into creative recipes and cross-merchandising promotions.,” Haskins said. “Apples From New York is well-positioned to showcase our unique flavors in the context of creative home cooking. Cailin loves everything about food—where it comes from, how it’s produced, and creating and exploring all types of recipes. We are proud to make her apple connoisseur skills available to the trade.”

The NYAA has also expanded its new poly bags to complement many more New York apple varieties. The poly bags come in three colors to complement different apples’ colorations and help customers quickly find their favorite varieties.

“The association’s high-graphic tote bags are being rolled out by New York apple shippers,” Haskins said. “The totes are great for driving impulse sales and perfect for waterfall merchandising, seasonal specials, and front-of-store displays and create a fresh-from-the-orchard experience with these convenient totes. NYAA will also continue to make available colorful display popups for convenient setup and easy merchandising, giving consumers a taste of New York’s apple orchards.”

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