Maurice A. Auerbach satisfying existing customers

maurice22 Maurice A. Auerbach Inc. has long been a leader when it comes to garlic on the East Coast. Packing its products under the AuerPak brand name, the company specializes in garlic, shallots and other specialty items, including tropical and Asian produce. It also handles organic garlic, shallots and tofu.

The company, with more than 80 years of history behind it, has adjusted to the new normal of working in a COVID-19 world, with employees working from home or social distancing in the office.

“We are keeping things going the best we can,” said Bruce Klein, director of marketing for the Secaucus, NJ-based company. “Our business is split into different categories; we have the retailer chain business, the wholesale business where we sell to the markets, the foodservice business and we’re lucky enough to have them in different areas, and most are doing well.”

Maurice A. Auerbach is very stringent in every part of the business, including only allowing one person at each packaging table and constant monitoring of hand washing and all CDC guidelines.

“We have two people cleaning constantly, we have been cleaning our trucks and we’re trying to have the same drivers use the same trucks whenever possible,” Klein said. “Everything is being cleaned much more frequently, and we’ll be doing this in the future.”

The company imports garlic from all over the world, including organic garlic from California and Mexico, bringing in Spanish-peeled, California-peeled and Mexican-peeled garlic.

“When people started only cooking from home at the beginning of all this, they started looking at recipes and garlic is in almost every recipe, so garlic sales started to go crazy, as did ginger sales,” Klein said. “People heard there were a lot of health benefits for ginger and garlic, so that also fueled business. For a time, there was a shortage because people couldn’t get enough, so everything was a bit crazy two months ago.”

He noted as of July, things have gotten back to normal, but the company is still seeing strong sales in the category.

“There is a trend toward people looking for organic items more so, and a lot of that is because a lot of organic items are packaged to differentiate themselves from conventional and I think people feel safer buying packaged items,” Klein said. “It’s all about what the consumer is willing to do, but they also feel organic is healthier, so that’s another reason for that.”

Looking ahead the rest of 2020, the company’s major goal is to satisfy its existing customers.

“We want to make sure our customers are serviced properly and that is our paramount goal,” Klein said. “We got hundreds of phone calls from people we have never dealt with in the past and that wasn’t something we could entertain because we wanted to ensure we were doing what’s best for our customers who had been with us for a long time.”

tpn daily signup

Salinas grower-shipper announces acquisition
Hitchcock Farms, Salinas, CA, a premier and innovative grower-shipper has acquired Pfyffer Associates, a grower, packer and shipper of premium Brussels sprouts in Santa Cruz, CA. Pfyffer has been a leading supplier of Brussels sprouts for over 45 years with its well-known Ernie’s Pride and Pfyffer labels. “I see this as a Read More ...
Retailer's efforts generate a big fat zero
As part of its ongoing sustainability efforts and commitment to healing the planet, The Giant Co. announced four additional stores in Pennsylvania have reached zero waste, meaning 90 percent or more of a store’s total waste is being diverted from a landfill or incineration. “When it comes to taking care of the environment there Read More ...
USDA cites California company for $3.8M PACA violations
As a part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has imposed sanctions on Trinity Fresh Distribution LLC in Sacramento, CA, for failing to meet its contractual obligations to the sellers of Read More ...
Cascades launches a new packaging line
Cascades, a leader in eco-friendly recycling, hygiene and packaging solutions, launched its new range of Cascades Fresh packaging products for fruits and vegetables. Designed for producers, packers and retailers, Cascades Fresh packaging solutions meet the needs of this key industry while also addressing consumers’ Read More ...
$16 million broccoli shipment is mostly meth
U.S. Customs & Border Protection, Office of Field Operations at the Pharr International Bridge cargo facility discovered $16.1 million worth of alleged methamphetamine within a commercial trailer hauling a shipment of fresh broccoli. “This is a substantial amount of hard narcotics that our officers have detected and seized Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse