Loading…

Whole Foods Market recognizes Del Rey with Supplier Award

delrey66 Fallbrook, CA-based Del Rey Avocado Co. was one of 32 brands recently honored by Whole Foods Market for providing outstanding quality, environmental stewardship, organic integrity, innovation, purpose and partnership.

Del Rey, along with the others, was recently announced as a winner of the retailer’s eighth annual Supplier Awards. The winners were named at a reception held Feb. 18 in Austin, TX.

“It was a great night for Del Rey Avocado and our partnership with Whole Foods, truly a humbling experience for the entire Del Rey family,” said President Bob Lucy.

In announcing the awards, Whole Foods noted that these suppliers embody the retailer’s core values and consistently raise the bar in the industry.  

Del Rey Avocado was specifically recognized in the “Service & Partnership” category. In its press release announcing the award, Whole Foods cited Del Rey for “exceptional partnership and attention to service, which have made the company a top avocado supplier. In addition to always being readily available and providing transparency, the Del Rey team is committed to high quality and social responsibility by creating economically viable business relationships, utilizing technologies that minimize waste, and practicing environmentally sound agricultural practices in growing their avocados.”

The family-owned company has been in operations since 1969, owns its facilities both on the West Coast and East Coast, and has a total of five packing and distribution centers strategically located throughout North America. Additionally, the company grows in five geographic regions in California, Mexico, Peru and Chile.

Looking at the 2020 California season, which got under way in earnest in March, Del Rey is expecting to have significantly more production of organic avocados, as well as fruit into October.

Patrick Lucy, vice president of sales, said in early March that while California’s organic crop is double the size of last year’s crop, it is being delayed due to the size curve. “Most growers are seeing a size curve peaking on 60 count right now, so they are holding off hoping to see the fruit size up over the next few weeks.”

However, he added that the organic harvest would begin soon. “California growers will have to start to harvest no matter what their crop size is starting mid-April to make sure we can get everything off the trees by September. We expect good volume on 48-70 count for the summer months.”

Del Rey is one of the main distributors of the fruit from the Morro Bay region, which is the district furthest north and consequently is typically the last to be harvested.

“Early reports are that they will have a very good crop this year. However, it will be on a smaller size curve due to the amount of fruit on the trees,” he said, adding that while there will be significant volume in the 48 count, most of the volume will be in the area’s traditional size curve of 60 to 70 count.

Del Rey is expected to start its Morro Bay program in mid-August and hopes to carry it all the way through October. “We believe it is the finest avocado in the world and look forward to this program every year,” Patrick Lucy said.

In March, Del Rey had begun packing California fruit five days a week, while at the same time still importing good supplies from Mexico.

“California product is primarily servicing our West Coast customers and Mexican fruit our East Coast customers,” Lucy said.

IFG committed to dynamic performance in grape category
The recent launch of new grape varietal logos by International Fruit Genetics has helped the Bakersfield, CA-based breeder improve clarity in a category where differing names for the same fruit often persist. “It’s a prescriptive approach,” explained Andy Higgins, CEO of IFG. “Let’s clean it up to help all involved understand what Read More ...
Food Lion aims to make grocery shopping easier
Food Lion is adding additional “Food Lion To-Go” grocery pick up services at 31 new stores in Georgia, Kentucky, North Carolina and South Carolina beginning Sept. 28. “Expanding this convenient service to additional Food Lion stores is more important than ever,” said Evan Harding, director of digital and e-commerce Read More ...
Strong organic apple and pear growth
Organic apples and pears had the strongest monthly growth Superfresh Growers has recently seen. Both categories were up nearly 30 percent in the month of August. Organic apples were up 30 percent in dollars, while organic pears were up 29 percent in volume. Since COVID-19, organic dollars have been climbing, and this is Read More ...
Ocean Mist Farms debuts new Season & Steam products
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in North America, launched five new products in its award-winning Season & Steam convenience vegetable line. All five new items are among the top 10 value-added vegetables to post growth in the past year, according to a July 2020 Nielsen Answers on Demand Read More ...
FDA applauds new public-private relationships
Despite its devastating impact on the world, the coronavirus pandemic bore important lessons for society. But for the FDA, which specific lessons were learned? This was among the questions answered by Frank Yiannas, Deputy Commissioner for Food Policy and Response for the U.S. Food & Drug Administration, who was the Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse