Loading…

Frello succeeding in first season

RIO RICO, AZ— As Mother Nature angrily stirred in Mexico this fall and winter, it created a remarkable season to launch a produce company.

That has been Willy Martinez’ position at Frello. But he smiles, shrugs and expresses relief that his partners, the Stabropoulos family in Culiacan, have had the expertise and good fortune to overcome rain, clouds and humid weather this season.

Frello-Willy-AlexisIn Frello’s Rio Rico cold warehouse, Willy Martinez and Alexis Inzunza show Roma tomatoes and slicer cucumbers that are being shipped by the new distributor. Martinez is a partner and Inzunza works in operations support.The Stabropoulos family produces a large volume of vegetables in Culiacan and also grows in Tula, Tamaulipas.

Frello received its first product on Dec. 18. “We’re a really, really new company,” Martinez noted. He is from a very successful produce family in Culiacan and over the last 16 years, gained good experiences elsewhere before his first venture into owning and operating a company.

“We are excited. We will rock and roll this season. We are thankful for the support of our customers and we look forward to growing the program. We have key people in key places and I’m thinking we will become large in our growth very fast.”

Initially, Frello is shipping through Nogales, but the firm will soon be shipping to the East Coast via south Texas entry points. “For the best customer logistics, we need to be competitive with our competition and with Florida.”

He noted that Tamaulipas product would especially be shipped through McAllen.

Key commodities distributed by Frello are Roma and grape tomatoes, slicer cucumbers and Bell peppers.

Potandon Produce adds Midwest Regional Sales Manager
As it looks to grow its value-added product offerings and strategic partnerships, Potandon Produce LLC, based in Idaho Falls, ID, has announced the hiring of John Palczynski as Midwest regional sales manager, a new position. Palczynski, who will work remotely from his home outside of Chicago, will be an ambassador for Read More ...
Sun Fresh bullish on Pristine crop
Now in its 21st year of operations, family-owned Sun Fresh International is doing its best to survive the craziness that the coronavirus pandemic has inflicted on the world. Before any of this hit, the company was having a good season, especially with its Blanc Seedless variety marketed as Pristine. “The fruit quality Read More ...
Produce Box Project aims to nourish frontline responders
Washington, DC, healthcare workers at Children’s National Hospital were the recipients of a much appreciated and nutritious delivery of fresh produce boxes from the supply management company Produce Alliance LLC, and their charity arm, Produce Alliance Foundation. Children’s National Hospital was the kick-off event for the Read More ...
Panera now delivering groceries
Panera announced the launch of Panera Grocery, a new service enabling guests to purchase high-demand pantry items such as milk, bread and fresh produce, alongside Panera soup, salads and sandwiches.  Leveraging the Panera supply network of clean ingredients, Panera Grocery can be ordered on the Panera app or website and is Read More ...
Driscoll’s donating $4M in response to pandemic
Driscoll’s will deploy more than $4 million in global charitable funds across health clinics, food banks, fresh berry donations and other community resources in response to the COVID-19 pandemic.  As a market leader in fresh produce, Driscoll’s plays an essential role in feeding the world and is compelled during these Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse