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The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
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Big Y extends price freeze
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Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...

Heat hit Florida over the weekend and will continue through the week with tomorrow and Thursday being the hottest days. Look for the strawberry-growing region of Plant City to hit a high of 88 degrees tomorrow, while Immokalee will touch 89 tomorrow and Thursday. Belle Glade will see a max temp of 89 on Thursday. The nightly lows will also be above average with min temps reaching as high as 70 in some growing areas.weat

Look for an increase of production coming out of all major growing regions of Florida throughout the week. This may relieve some pressure on the tight supplies coming out of Mexico right now.

Temps in Florida will cool off a few degrees over the weekend, but next Monday, Feb. 17 the temperatures will warm up again reaching into the upper 80s.

CULIACAN REMAINS UNSEASONABLY COOL
Nogales shippers are still feeling the effects of the rain and cold temps last week in Culiacan and the surrounding areas that have reduced supplies, caused quality issues and tightened markets. Weather over the weekend was nice, but another storm front came through the region yesterday bringing cooler temps and a slight chance of rain. 

Tonight, the min temp will be 10 degrees cooler than last night, getting down to 49. Tomorrow will be the coldest night of the week dipping to 46 and then 49 on Thursday. If won’t be until Friday that min temps will be back in the 50s. Look for supplies to remain tight and prices to remain strong in Nogales on all items coming from the Culiacan region.

Temps will finally begin to warm next week with highs climbing into the upper 80s by Tuesday, Feb. 18.

YUMA HAD RAIN YESTERDAY AND COOLER TEMPS THIS WEEK
The Yuma Valley received rain from the same storm that made its way through California on Sunday and through Culiacan yesterday. From around noon yesterday until 2 p.m. Yuma received heavy rains with totals of up to an inch.

Temperatures will be cool today on the backside of the storm with a high of 64 and low of 40 today. Temperatures will begin to climb starting tomorrow with max temps back into the mid-70s Thursday where they will stay into the weekend.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse