Homegrown Organic Farms rebrands with new logo, new packaging
Homegrown Organic Farms has rebranded. The new look was designed with a minimalist artistic approach while keeping the company’s three key value propositions in mind: 100 percent organic fresh fruit focus, the diverse organic fresh fruit category offering year-round and finally being farmer- and family-owned with a combined 300-plus years of organic fresh fruit experience.
“We renamed the company 10 years ago to better reflect who we are and what we care about — specifically, the people and relationships formed through our business," said Scott Mabs, chief executive officer of Homegrown Organic Farms. "This revamp is much deeper and broader than a few font changes and color updates. It is about bringing clarity and purpose to our brand and how we can impact people for the better. It is our goal that our brand remains consistent with our reputation of being a company that is people focused while providing the best organic fruit available.”
Cherie France, marketing manager, said “the idea was not to stray too far from our original brand but to modernize and streamline it while staying true to our values and focus. It’s important that we continue to stay with current trends to make an attractive package for store shelves. As always, customers and consumers alike can expect the same quality and service but now with a new look. We are still… always organic and always Homegrown.”
Along with the new graphic element of this re-brand, the company has also released new product designs and material for each of its exclusively organic categories; stone fruit, citrus, blueberries, grapes and fall fruits. This new line of packaging will include consumer facing cartons, pouch bags, header bags and clamshell labels.