The Produce News | Today's Headlines - The Produce News - Covering fresh produce around the globe since 1897. Tue, 02 Sep 2014 19:45:49 -0400 Joomla! - Open Source Content Management en-gb Baloian Farms introduces new convenience item

Capitalizing on the growing popularity of convenience-driven fruit and vegetable snack items, Baloian Farms has expanded its product line with a new offering: sweet mini peppers with fat-free ranch, packaged together in a single-serving cup.MiniPeppers-LO-RES-mockup

The snack-ready, grab-and-go cup will include three to four mini sweet peppers, along with an enclosed, separately sealed container of fat-free ranch dip. In a recent consumer survey, 58 percent of those surveyed indicated that they would purchase a mini peppers with dip product if available at a retail location.

"We know that today’s consumer is looking for convenient, easy and on-the-go options for snacking," Jeremy Lane, sales manager of Baloian Farms, said in a press release. "We saw this as an opportunity to not only expand our product line and continue to build the pepper category, but introduce a product that would appeal to all consumers with its convenient, ready-to-eat, portion-controlled size, and flavors that all ages enjoy."

Because the product features fresh, whole mini sweet peppers, the issues of freshness and shelf life commonly associated with fresh-cut products have been reduced.

“We are excited to be able to offer consumers another healthy option that they can enjoy year-round, as well as to be able to offer retailers a product that will help increase sales in the pepper category," Lane said. "We are constantly striving to find innovative and new opportunities to continually bring our customers premium fresh products.”

The product is available year-round and has a 21-day shelf life.  Peppers are packed in an 11-count case and are available for sale.

For more information contact Jeremy Lane at 559/264-3427 or via email at

]]> (press release) Today's Headlines Tue, 02 Sep 2014 19:00:00 -0400
Whole Kids Foundation campaign to fund school salad bars and educational gardens

Whole Kids Foundation is kicking off back-to-school season with a goal of raising $3 million to fund salad bars and gardens for schools and nutrition education classes for teachers.wholekids

The effort is part of the foundation’s annual campaign aimed at raising awareness around the importance of childhood nutrition and helping schools provide healthier food choices for students. Throughout September, Whole Foods Market stores will host a variety of educational and interactive fundraising events and shoppers can also get involved by making a donation at store check-outs or online at

“Well-nourished kids miss fewer days of school and are better able to pay attention in class, improving academic performance, and as Whole Kids Foundation celebrates its third anniversary, we’re excited to see visible results from our work,” Nona Evans, executive director of Whole Kids Foundation, said in a press release. “School salad bars are getting kids excited about school lunches and eating fresh fruits and vegetables, and school gardens are not only connecting kids to the roots of their food and how nutrition helps their bodies, they are increasing their curiosity around trying new foods.”

Each of the following Growing Healthy Kids supplier partners has pledged to donate $40,000 to support the foundation’s work: Annie’s, Applegate, Cascadian Farm, Lady Moon Farms, Lug Life, Organic Valley, Roots, Rudi’s Organic Bakery and Suja. During this year’s campaign, many of these brands in addition to others, including Health Warrior, Honest Kids, Horizon Organic, Mrs. Meyer’s Clean Day and Vega, will donate a portion of proceeds from product sales at Whole Foods Market stores to benefit Whole Kids Foundation programs.

A recent study of the Let’s Move Salad Bars to Schools campaign in partnership with the Gretchen Swanson Center for Nutrition found that salad bars increased students’ access to fresh fruits and vegetables, increased student participation in the school lunch program, reduced plate waste and are complemented by other health promotion activities in school.

Applications for the foundation’s salad bar grant program, created in partnership with Let’s Move Salad Bars to Schools, are accepted year-round at

Recent studies have found that gardens play a key role in improving children’s knowledge, understanding and curiosity about whole foods. Having funded more than 2,000 gardens to date, schools can apply for a grant through the foundation’s school garden grant program, which was created in partnership with FoodCorps, from Sept. 1-Oct. 31 in the United States and Sept. 1-Nov. 30 in Canada.

Rooted in three simple principles — eat a rainbow of colors,  eat leafy greens first and eat as close to nature as possible — Whole Kids Foundation offers a variety of resources for parents and children to make healthier choices at home ranging from book club suggestions and “Better Bites” lessons to hands-on art projects and a free app, Awesome Eats.

Since its inception in 2011, the foundation has invested $10 million into its programs, funding more than 3,400 salad bars and 2,110 school gardens, giving more than 3 million children access to healthier food.

]]> (press release) Today's Headlines Tue, 02 Sep 2014 14:20:00 -0400
Growth of Expoalimentaria reflects rising importance of Peru in world agriculture

LIMA, PERU — Peru is becoming a bigger player on the global agriculture stage, and that was reflected at the recent Expoalimentaria trade fair, held Aug. 27-29, here.

The Asociacion de Exportadores de Peru, or ADEX, which organizes Expoalimentaria, has seen significant growth in the trade fair since its first installment in 2009, when the exposition was held in a 6,600-square-meter hall with 195 national and 10 international exhibitors.PachecoGaston Pacheco, president of ADEX, discussed the growth of the Expoalimentaria trade show since its first installment in 2009. The 2014 expo was held in a 23,400-square-meter space and drew 470 national and 195 international exhibitors. Visitors at this year's event numbered more than 40,500, compared to 8,300 in the 2009 show, representing a nearly 500 percent increase.

"Peru has become a very reliable supplier and firms are committed to providing the best quality all the way though the supply chain," said Gaston Pacheco, president of ADEX. "There is a consistent effort of small producers to meet requirements, and they are duplicating what they are seeing in more developed markets."

At the same time, Pacheco admits that there is still work to be done regarding infrastructure in the country, as logistical issues can add up to 35 percent to the cost of production for some items.

"We are working to reduce that number to become more competitive in the world market," he said, adding that international markets typically see about an 8 percent cost in production.

Key-PeruMiguel Ognio of Key Peru, a sweet onion grower in Peru that exports to the United States, on the exhibit floor of Expoalimentaria in Lima, Peru."We are behind on our infrastructure and need to further develop that," Pacheco said. "We are working on developing good roads and rail systems to move products more efficiently, and we are getting investment from the private sector as well to fill some of the funding gaps."

The trade show featured agricultural products from throughout the country, including grains and seafood. But fruits and vegetables stood out as a highlight, with various exhibitors touting their fresh and processed products.

Rafael Zapata, a director at Wolf Peru SAC, which grows a variety of produce items including avocados, mangos, asparagus, citrus, grapes and onions, greeted visitors to the company's booth during Expoalimentaria.

"The United States is a natural partner for Peru due to its location," he said. "We have 10 to 15 days of transit time to the United States vs. 25 days to Europe."

He said Wolf Peru grows about 50 containers of avocados from Peru and would ship approximately 30 percent of its production to the United States, with the remaining volume going to Europe. But he said avocado exports to the United States are poised to make a significant jump, and he is currently looking for more U.S. importers with which to work.

"Two years ago the market opened up as a result of the free trade agreement," he said. "In the beginning, the packinghouses in Peru were not certified, but now we have certification at five packinghouses, and next year we expect certification in about 200 packinghouses. Peruvian quality is getting much better as we are getting more investment and government involvement."

At the Key Peru booth, Miguel Ognio spoke of the company's rapid rise as a sweet onion supplier to the U.S. market, working in coordination with its major import partner Keystone Fruit in Greencastle, PA.

Ognio said he started growing onions in 2000 on a about a three-hectare plot. After seeing some initial success, he began leasing more land to grow more product. In 2006, he started his own farm north of Lima on 40 hectares, and then purchased land to the south in Ica. Currently, Key Peru has about 70 hectares of its own land and has obtained certification of its land and packing facilities. In 2012, the company started a direct supply relationship with Walmart.

"In the United States, the preference is for sweet onions and consumers want to get the best product at the best value," he said. "We have been working with Keystone to get the word out about our onions, and that has been very effective for us. It is a very good partnership, because we trust them to get the best prices for us, and they trust us to send the best product."

He said water and soil management are the key factors in producing a sweet onion, and they continually work to ensure they produce onions that register low on the Pyruvic acid scale.

"We work consistently to produce onions that are low in pyruvic acid," he said. "We like to be below 4.5 on the scale, and we average about 3.5."

Key Peru ships about 1,200 containers to the United States from early August to early January, with about 60 percent being marketed through Keystone and the remaining 40 percent to Walmart. Walmart has been looking to take more from us, and we would like to develop more direct supply deals with other retailers as well.

He added that Key Peru has been in compliance with traceability from the very beginning, and also has Fair Trade, Global GAP, Rainforest Alliance and Tesco certifications.

Rafael Cortes, managing director of CWT Group, a grower of grapes, ships Red Globes, Flames and Sugraones to the United States through importers AMC Group and Wm. Kopke, said he would like to increase his business in the United States because of favorable prices, but the U.S. market can be a challenge due to the exacting quality standards that are demanded.

"We will be attending the PMA Fresh Summit [in Anaheim, CA] this October, because we are looking for another strong partner," he said. "We grow grapes, but we also export avocados and citrus to the United States."

Doña Pancha is relying on increased business with the United States as it is looking to ramp up its asparagus production in the coming years. Currently, there are about 295 hectares in production with a goal of hitting 1,000 hectares in the coming years, according to Jan Hoefsloot.

"Currently, we ship about 1.8 kilograms to the United States, working with importers Gourmet Trading, Harvest Sensation, Crystal Valley and Pac Pro," he said. "The U.S. wants good shelf life and good quality. Demand has been there, but prices have been low. We came in a little early this year at the end of February, but we'll push that back to June when we have a better market."

Hoefsloot said the company is adding Mandarins, pomegranates and lemons to its product roster, but won't have production for about five years when trees come into maturity.

"We have to plan for the future," he said.

Gaspar Nolte, a Lima-based senior agricultural specialist for the U.S. Department of Agriculture, said grape exports are poised for big growth, calling them "the next asparagus," with new areas being planted in the northern region of Piura.

Additionally, blueberries are showing good potential to be the next big fresh produce product in Peru, and companies are making major investments in that category. Currently, there are about 2,000 hectares of blueberries, which carry a cost of $60,000 per hectare in irrigation and planting. In five to seven years, about 10,000 hectares of blueberries are expected to be in production.

]]> (John Groh) Today's Headlines Tue, 02 Sep 2014 13:00:00 -0400
State Garden launches 'Simple Beginnings' celery hearts line

State Garden Inc., a Northeast supplier of organic and conventional tender leaf greens, spinach and celery hearts, is expanding its "Simple Beginnings" conventional produce line with the addition of 10-ounce celery heart bags and 20-ounce celery heart trays.Simple-Beginnings-Celery-Gr

The new products are available to State Garden customers along the Eastern Seaboard, with expansion into additional markets expected throughout the fall.

“We are excited to announce this latest addition to the 'Simple Beginnings' brand,” Stephen Noll, vice president of sales and marketing at State Garden, said in a press release. “State Garden has been a family-run business for more than four generations and celery has been a staple in our company’s offerings since the very beginning.”

Simple Beginnings 10-ounce single celery heart bags and 20-ounce double celery heart trays will contain fresh, U.S.-grown washed and trimmed celery hearts that are produced and packaged according to State Garden’s strict food-safety standards.

State Garden launched "Simple Beginnings" in October 2013, a line of high-quality conventional produce, including triple-washed salads, cooking greens and cut squash with a focus on making fresh, wholesome eating accessible to all. State Garden previously offered conventional celery hearts under its former "Northeast Fresh" brand. In addition to its new Simple Beginnings celery program, State Garden produces organic celery hearts for its "Olivia’s Organics" brand along with multiple private label celery heart programs in the Northeast.

More information about carrying Simple Beginnings celery hearts is available at

]]> (press release) Today's Headlines Tue, 02 Sep 2014 11:17:54 -0400
Research provides National Mango Board with insights on consumer behavior

The National Mango Board conducts ongoing consumer research to explore consumer awareness, knowledge about mangos, buying habits, barriers to purchase and many other factors of consumer attitudes relative to mangos. Understanding consumer purchasing behavior is key to increasing mango consumption in the U.S.

In 2013, the NMB conducted an in-depth consumer attitude and usage study to better understand consumer purchasing behaviors. The overall goal was to measure consumer awareness and usage practices as they relate to mangos, and importantly, determine the extent to which shifts have taken place over time.

In addition to tracking and updating who mango consumers are, why they buy the fruit and what might encourage future purchases, the study also investigated health awareness and health perceptions toward mangos. Results highlight that overall, providing more information and education about mangos and keeping them in front of consumers at point-of-sale and in the media would help increase mango sales. Basic education is most needed by consumers since the research reflects not knowing how to choose and select a “good” mango, as well as what to do with it after purchase.
In 2014, the NMB conducted qualitative exploration research, also known as focus groups, with small groups of mango buyers and non-buyers to provide direction on effective mango messaging. The study included discussions of mango associations, usage, likes and dislikes, and the buying or eating experience and then progressed through a series of messaging statements. The statements covered general, education, nutrition and sustainability messaging. Key findings include the overall positive mango associations with tropical and sweet — with nutrition being one of the strongest messages for consumers. Top interest was paid to “100 percent of daily vitamin C in a single cup,” “20 vitamins and minerals” and “100 calories a cup.” Other opportunities for mango messaging include the lack of familiarity, not knowing what to do with a whole mango, and selection and cutting.
“Consumer research is vital to focusing our marketing strategies around the obstacles and opportunities that mangos present to consumers,” Megan McKenna, NMB director of marketing, said in a press release. “Armed with these findings, the mango industry can move forward with its outreach regarding mango selection, ripening, cutting, and usage since they continue to be the barriers to purchase.
To learn more about the 2013 Attitudes and Usage Study, 2014 Qualitative Exploration Research, and other consumer research please visit

]]> (press release) Today's Headlines Mon, 01 Sep 2014 09:00:00 -0400
Rain spells relief in San Luis Valley

Much-hoped-for rain fell in Colorado's San Luis Valley this summer, giving the region's potato producers a much-needed respite from ongoing drought conditions and declining aquifer levels.

"The San Luis Valley has had a decent year so far in terms of surface water flows. For the first time in the last several years, stream flow amounts were near normal through most of the irrigation season," said Craig Cotten, Div. 3 district engineer with the Colorado State Engineer's office in Alamosa, CO. "This was due mainly to the wet fall that we experienced last year and the summer monsoons that have occurred recently."

Earlier this year, Cotten reported that conditions in the Rio Grande River Basin were dire. "We have a low of 66 percent of average to a high of 97 percent of average," he told The Produce News in early January. "We're the lowest basin the state."

Increased precipitation has had a meaningful impact. "Because of this surface water availability, the wells have had to pump less than normal amounts for portions of the season," Cotten said. "In addition, we have seen an increase in the aquifer levels in the valley. This will aid in the recovery of the aquifers back to a long-term sustainable condition."

]]> (Lora Abcarian) Today's Headlines Fri, 29 Aug 2014 19:00:00 -0400
Giant/Martin's takes action against hunger this September

In recognition of Hunger Action Month this September, Giant Food Stores and Martin's Food Markets are asking customers to join them in the fight against hunger in the local communities the grocers serve. Throughout the month, Giant/Martin's-sponsored food drives and hunger-awareness initiatives will support regional Feeding America food banks, including the Central Pennsylvania Food Bank, Philabundance, Second Harvest Food Bank of Lehigh Valley, FeedMore-Central Virginia Food Bank, Food Bank of Western Maryland, Greater Berks County Food Bank, Water Street Rescue Mission in Lancaster, Food Resources of Washington County, Maryland and the Blue Ridge Area Food Bank in Virginia.

“While Hunger Action Month is a time to raise both funds and awareness for local food banks, it’s important to remember that there is a need every month of the year,” John MacDonald, director of marketing and external communications, said in a press release. “Too many in our local communities go hungry, which is why as part of our ongoing better neighbor efforts, Giant/Martin's remains committed to the fight against hunger through the donation of food, funds and volunteer time.”

Running Aug. 31-Sept. 13 is Giant/Martin's annual Bag Hunger in-store campaign, where customers have an opportunity to donate $1 at the checkout to benefit their local food bank. Those who donate will receive a free Unilever product coupon book. A similar campaign held earlier this year raised a record-breaking $607,035 in support of local hunger relief efforts.

Also in partnership with Unilever, Giant/Martin's is hosting a Stuff-A-Truck event at its Havertown, PA, store Sept. 6.

In addition, for each flu shot Giant/Martin's pharmacies administer this year, Unilever will donate three meals to Feeding America, one of the nation's largest domestic hunger-relief charities.

Recognizing that high-quality protein is most in need by hungry families, Giant/Martin's innovative “Meat the Needs” frozen meat donation program has donated more than three million pounds of meat that would otherwise go unsold to its regional food bank partners since 2010.

In 2013, hunger relief efforts and donations to regional food banks accounted for approximately 40 percent of Giant/Martin's community giving with over 100 regional food banks and local pantries receiving $10 million in product, customer, vendor and corporate donations.

To learn more about the partnership between Giant/Martin's and Unilever to combat hunger, visit

]]> (press release) Today's Headlines Fri, 29 Aug 2014 12:36:10 -0400
GROW Month, hosted by Organics Unlimited, begins Sept. 1

Starting Sept. 1, Organics Unlimited will host its ninth annual GROW Month, a celebration of its non-profit program GROW (Giving Resources and Opportunities to Workers). In an effort to raise consumer awareness, Organics Unlimited encourages all retailers who carry the "GROW" label organic bananas to share the positive work stories they have helped make possible.

Since 2005, GROW has raised more than $1 million in support from those who have chosen to sell GROW bananas in their stores. This year alone, Organics Unlimited has raised almost $250,000 for the GROW Fund, which contributes to scholarships, educational programs, health clinics and safe water projects for workers and families in Mexico and Ecuador.

“This is a very exciting time of the year for everyone at Organics Unlimited,” Mayra Velazquez de Leon, Organics Unlimited president and GROW founder, said in a press release. “Each year our customers asking for the 'GROW' label exceed our expectations. They are benefitting from the program as much as the people they are helping in Mexico and Ecuador. They are changing lives.”

With each box of GROW bananas sold, a portion of the proceeds go into the GROW Fund. These donations are managed and distributed by the International Community Foundation. Project Amigo in Mexico and Children International in Ecuador are two places where GROW has helped build better communities.

Organics Unlimited continues to offer point-of-purchase materials to its customers. Complete with posters, header cards and recipe card, most items in the Organics Unlimited online store are available to download for self-printing. Banana bags are also available in the online store for free during GROW Month.

]]> (press release) Today's Headlines Fri, 29 Aug 2014 12:09:26 -0400
Lindsay Martinez joins Houweling’s marketing department

Houweling’s Tomatoes has added Lindsay Martinez to its marketing department in the newly created position of brand manager. Martinez brings 20 years of experience in the produce industry to the job. She was previously the director of marketing for Boskovich Farms in Oxnard, CA.

“Lindsay is a produce marketing veteran, having spent the last 20 years at Boskovich Farms in Ventura County," David Bell, chief marketing officer for Houweling’s Tomatoes, said in a press release.Lindsay.MartinezLindsay Martinez "This experience, along with an incredible work ethic, will provide tremendous support to our customers.”

As brand manager, Martinez will serve as the resident expert on all brand-related matters for Houwelings. She will take on a leadership role within the marketing department, championing Houweling’s year-round locally and domestically grown advantage through digital, in-store and experiential marketing campaigns. Additionally, Martinez will execute Houweling’s trade marketing programming, including implementing strategic promotions, packaging design and trade shows.

Houweling’s Tomatoes grows sustainable, certified greenhouse tomatoes on 175 acres in Camarillo, CA, and Delta, BC. In fall of 2014, Houweling’s will plant its new 28-acre farm in Mona, UT. Led by Casey Houweling and his team, the company is committed to growing a full array of great-tasting, sustainably grown year-round tomatoes.

]]> (press release) Today's Headlines Fri, 29 Aug 2014 11:06:48 -0400
QPMA convention ushers in positive change

The Quebec Produce Marketing Association held its 67th annual convention in scenic Charlevoix, Québec, at the Fairmont Manoir Richelieu Aug. 21-24. Under the umbrella theme “People at the Heart of the Industry,” over 500 guests attended the banquet and attendees enjoyed networking events, business sessions, meetings and motivational speeches.

Celebrating women in leadership roles was a big part of the event with 2013-14 QPMA President Marie Gosselin of of Les Serres du St-Laurent (Savoura) presiding over events. During the annual general meeting, Judith Basque of Loblaw/Provigo joined the executive, marking the first time the association’s five-member executive committee included three women.Basque-Perreault-Gosselin-QJudith Basque of Loblaw/Provigo, Sophie Perreault QPMA President/Director General and outgoing QPMA 2013-2014 President Marie Gosselin of Les Serres du St-Laurent (Savoura).

With overwhelming support from the membership, a key change was made to the leadership of the association with Sophie Perreault being named president and director general. The key change to the role will help provide more stability for the volunteer executive committee and provide a little more heft to the role when dealing with government. The change was voted upon unanimously by the membership at the AGM.

“Our association is moving ahead as never before, and I’m glad that I’ve been able to contribute. I certainly plan to stay on the scene and keep actively involved in the QPMA,” stated outgoing president Gosselin. Gosselin’s presidency was a busy one with strategic planning and revisions to the organisational structure. Key work on government relations and issues management were a big focus in the past year as well.

“It’s a great pleasure to see Sammy become my successor. He’s a hard worker, he’s a straight talker, a committed guy,” said Gosselin by way of introduction of the 2014-15 QPMA President Sammy Cacciatore of Sun Grape Marketing.

“I’m deeply convinced of the need for the QPMA. There’s simply no other place like ours where all the stakeholders in the Quebec produce industry can get together,” said Cacciatore in his introductory speech as new QPMA president. He thanked and commended Gosselin on the hard work during her tenure and terrific strides over the past year, particularly in the strategic planning, association governance and modernisation of the mission and structure of the association.

The Pillar of the Industry for 2014, Bernadette Hamel, was welcomed onstage during the closing banquet with a thundering standing ovation. She made her mark at QPMA by being elected its first female president in 2007-08. “Her contribution to the industry and her career path make her an example and a source of inspiration for everyone in the business, as well as a Pillar of choice. For all these reasons and more, she most definitely deserves the recognition we are giving her tonight,” said Gosselin.

“Over the years, I’ve had the great privilege to work for people who have helped me grow in this industry by giving me the chance to meet its many challenges head on,” said Hamel.

“You all know that having a successful career doesn’t happen without the support of a strong team, and I’m happy to say I’ve had the good fortune to manage some of the hardest-working, most-dedicated and passionate employees in the business,” continued Hamel. When asked what was next after reaching all these milestones and accolades, Hamel replied, “Retirement!” with a good chuckle — but not any time too soon she was quick to note.

The 2015 QPMA Convention will be held Aug. 20-22 at the Fairmont Le Chateau Frontenac in Quebec under the theme, “A Healthy Industry, A Shared Responsibility.”

]]> (Melanie Richer) Today's Headlines Fri, 29 Aug 2014 09:00:00 -0400