Envy apple achieves celebrity status

The Envy apple has achieved a level of celebrity status, reaching millions with a simple swipe or click.

TG EnvyXPOOSH lockup Kourtney Kardashian’s modern lifestyle guide – POOSH – recently highlighted Envy as “my favorite apple of all time — so crispy and sweet,” when listing summertime grocery favorites. Now, there’s even more to Envy on POOSH, which focuses on wellness in all aspects of life and engages with a wide audience: three million Instagram, 369,000 Twitter and 28,000 Facebook followers.

T&G Global, owner of the Envy brand, and POOSH further collaborated to convey the POOSH team’s Envy interest to its followers, now that fall — “apple season” — is underway and with the holidays ahead.

POOSH touts Envy — whose flesh naturally stays white longer — as key in enjoyment and entertaining, including:

* Slicing to optimize the flavor experience — tasting Envy’s sweet flesh first, vs. the skin (indeed, Envy ranked No. 1 for flavor, texture, aroma and appearance, independently tested against category stalwarts like Honeycrisp, Fuji and Gala; and, newcomers, like Cosmic Crisp)

* Incorporating Envy within cheese platters and as the lead ingredient in a deconstructed Waldorf salad

* Substituting chips with Envy — snack throughout the day, just as they are, or with favorite dips

“With its sweetness — delicately balanced with a zesty hint — and refreshingly crisp and juicy flesh, we believe Envy is the modern every day apple for shoppers; it makes you feel good, anytime, anywhere,” said Cecilia Flores Paez, T&G’s global brand strategy manager. “We’re thrilled POOSH, a brand also dedicated to healthy and happy living today, is a fan of Envy™ and focused on a similar cause.”


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