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Pears to take world by storm with global event

The Pear Bureau Northwest will celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place Dec. 8, World Pear Day will celebrate peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. The international event will be chronicled extensively on the USA Pears social media channels and using the #WorldPearDay hashtag.

worldpearday

Beginning in New Zealand and moving west across the globe, consumers will be able to taste a variety of USA Pears via pop-up sampling events in more than 24 countries, including Taiwan, India, United Arab Emirates and Mexico for 24 hours of continuous sampling and promotion. There are nearly 1,000 in-store sampling events scheduled in the U.S. and Canada. The day will conclude in Leavenworth, WA, at the annual Tree Lighting Festival, where visitors will get to meet pear growers firsthand and celebrate the season.

Kevin Moffitt, president and chief executive officer of Pear Bureau Northwest, sees the pear festivities as an effective way to connect directly with consumers. "World Pear Day is a great way to draw awareness to Northwest pears during peak season. It is fantastic to see its popularity growing each year with more interaction with retailers and consumers around the world raising pear enthusiasm and purchases at the pinnacle of the pear season."

Northwest pears are now at their peak and available worldwide, making World Pear Day and National Pear Month an ideal time to celebrate their abundance. The 10 varieties of pears grown in Washington and Oregon include Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.

Retailers interested in participating in World Pear Day by hosting a sampling event and/or promoting the day in any way can visit http://trade.usapears.com/world-pear-day for additional info.