COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

 

Get an inside look at the Washington apple industry

Red-Delicious

A new video series from the Washington Apple Commission shares an inside look at the Washington apple industry to educate consumers, international trade and retailers.

The series is divided into nine segments highlighting trade, technology, food safety, journey of an apple, marketing Washington apples, integrated pest management and organics, lifecycle of an apple tree, history of Washington apples and history of varieties and a full documentary encompassing all topics.

“There’s no better way to tell the story of Washington apples, than to show it. The scenic hills blanketed with precise high-density apple orchards, automated technology in the packing facilities, and most importantly the dedicated individuals growing the apples who are committed to producing the finest fruit possible,” said Toni Lynn Adams, Washington Apple Commission spokesperson.

The Washington Apple Commission embraced the digital media trend to use a creative educational approach about the rich history of Washington apples and the progressive techniques that make the industry cutting edge.

Using funding from the USDA Specialty Crop Block Grant program administered by the Washington State Department of Agriculture, the Washington Apple Commission partnered with North by Northwest Productions to capture both the impressive visuals and authentic stories of the industry community.

The first video debuted at the Washington Apple Commission booth at the Asia Fruit Logistica trade show in Hong Kong Sept. 4-6 and on its social media channels. The videos will be featured on the commission’s website and available in translated captioning in eight languages.