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Walmart's BuzzFeed partnership stirs together meal planning with shoppable recipes

Walmart and BuzzFeed’s Tasty are serving up shoppable recipes. Now, customers can add the entire ingredient list from a menu of 4,000 Tasty videos right to their Walmart Online Grocery carts with one click. From there, they can place their order for pickup from more than 2,500 stores nationwide or have the groceries delivered to their homes from more than 1,100 stores across the country.walmart

“Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” said Janey Whiteside, chief customer officer for Walmart. “We’re excited to create a fun solution that feeds customers appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”

The new Shoppable Recipes feature provides a seamless grocery experience for Tasty iOS app users, giving them quick access to delicious ingredients for more than 4,000 recipes. From the Tasty app, users are directed to the Walmart Grocery app or www.Walmart.com/Grocery, where they can view what’s in their cart, purchase the ingredients and schedule their groceries for either curbside pickup at a local Walmart or at-home delivery.

Customers can swap items within the Tasty app based on their preferences, be it price, brand, quantity, organic or other dietary preferences.

“From watching a mesmerizing Tasty video to cooking it in your own kitchen, the missing link is buying the ingredients. More than two-thirds of our audience have made a Tasty recipe and 90 percent of American live within 10 miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes,” said Ben Kaufman, BuzzFeed’s chief marketing officer.

The Shoppable Recipes feature is the latest addition to BuzzFeed and Walmart’s delicious partnership, which includes a Tasty kitchenware line featuring non-stick cookware, high-quality bakeware, kitchen gadgets, and accessories that has sold more than 4 million units since launching in March 2018. Later this year, Walmart is also launching Tasty branded licensed products.