Andrew Maiman to helm Berry World America

Mastronardi Produce is pleased to announce the appointment of Andrew Maiman to the role of president, BerryWorldAmerica. In this role, Maiman will pilot category-changing growth alongside the company’s board of directors.wil

“Andrew is joining BWA at a pivotal moment in the evolution of the American berry market,” said Paul Mastronardi. “With his extensive experience in the category, I’m convinced he’s the person to successfully chart this groundbreaking initiative.”

Maiman’s hire is the latest development from an exciting joint-venture partnership between Mastronardi Produce andBerryWorld, a UK-based berry company. In his new role, Maimanwill lend his expertise gained through over twelve years’ experience in fresh berries to a winning team of fresh produce industry leaders who have their sights set on revolutionizing the North American berry market: Paul Mastronardi, president and chief executive officer, Mastronardi Produce; Adrian Olins, commercial director, BerryWorldGroup, and Wil Beekers, European chief executive officer, BerryWorldGroup.

Together, these industry trailblazers have tremendous expertise in fresh produce and berries, a demonstrated track record in game-changing innovation and customer service, and an impressive portfolio of berry varieties.

“Andrew is the perfect addition to an already stellar team,” said Nicole Balderas, vice president of marketing at Mastronardi Produce. “Paul Mastronardi is a visionary brand builder, Wil Beekers is a berry varieties expert, and AdrianOlinsis a global supply chain guru. Coupled with Andrew Maiman’s talent and legacy of business development excellence in the berry category, BWA will be a force."

“BerryWorldAmerica is positioned to transform the North American berry industry,”said Maiman. “I’m looking forward to leading the business to explosive growth.”  

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse