Fyffes’ new banana band a big step toward sustainability

Calling it a significant step toward reducing its packaging imprint, banana importer Fyffes has introduced new, sustainable and fully recyclable paper banding for use in wrapping its organic Fairtrade bananas in selected markets.Fyffes-Organic-Bananas-3

The move, which represents the outcome of an 18-month-long period of research and development, sees the company introduce a wraparound paper band made from 100 percent kraft pulp as a more sustainable alternative to the plastic bags used widely within the sector.

Fully compostable and sourced from certified Forestry Stewardship Council-approved sources, the new banding has been successfully trialled in real-life market conditions through leading retail outlets in Ireland. Based on estimates, this initiative will result in a reduction of over 12,500 pounds of plastic.

Fyffes placed emphasis on a number of key necessities when working with its supply partners in choosing the material required. Most important was that it would be recyclable, compostable and sustainable, and that the finished item would be of high quality to provide a good surface for branding and consumer information.

Another essential requirement was that the packaging would maintain the fruit in quality condition while being able to withstand climatic and other varying features present within the supply chain. These include tropical temperatures normal in countries where bananas are grown, transportation by ship in temperature-controlled conditions, and the ripening process itself. Food grade inks are used for the print, while adhesives are plant-based, not plastic. Being water resistant, the bands remain effective throughout the supply chain.

“We are very excited to introduce our new recyclable and compostable banana banding,” said Emma Hunt-Duffy, Fyffes Ireland sales and marketing manager. “This is a significant step in realizing one of our sustainability strategic pillars -- stewardship for the planet -- and has created an opportunity for us to promote the sustainability message among our consumers.”

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