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Mushroom Council converts consumers to the Blend

Mushroom Council closed 2018 celebrating a focused, year-long digital and social outreach initiative challenging consumers to adopt mushroom and meat blended recipes in their kitchens.blend

The first-ever Blenditarian Challenge featured the Mushroom Council presenting a monthly sweepstakes asking consumers to share on social their take on a timely, seasonal blend recipe while using the #BlenditarianChallenge hashtag. Seasonal themes included February’s Date Night Done Right, May’s Blended Burgers, and September’s Better Bowls.

At the end of each monthly challenge, the Mushroom Council selected five random participants, who each received a $250 gift card. In addition, at year’s end, the council randomly selected Mimi Newcastle of Fort Washington, MD, as the 2018 grand prize winner. Newcastle won $2,500 from the Mushroom Council along with a matching donation to Capital Area Food Bank.

The Mushroom Council estimates The Blenditarian Challenge reached more than 500,000 users online and via social throughout the year, with participants entering more than 400 blended recipe photo posts.

The council and its members promoted the campaign through its social and digital channels with online users posting more than 1,200 #BlenditarianChallenge submissions to Twitter and Instagram.