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Dole-Safeway partnership to expand fresh vegetable offerings

Dole Food Co.'s fresh vegetables division, a North American leader in value-added salads and the market leader in salad kits, has entered into a new partnership with Safeway Fresh Foods that will expand the company’s product line to include new ideas in fresh fruits and vegetables.dole

Vineland, NJ-based Safeway and Dole will co-develop new products for consumers looking for great-tasting, healthy, fresh food options.

“Through our collaboration, Dole Fresh Vegetables will expand our portfolio of offerings to include items such as a full line of ready-to-eat salads, snacks, fresh-cut platters, value-added vegetables and many other possibilities,” said Michael Solomon, president of Dole Fresh Vegetables. “Safeway brings a tremendous strength in production that greatly complements Dole’s innovation strategy and product sales and marketing. There is a great synergy between our companies which will ultimately benefit our customers and consumers with new products that are being developed to satisfy needs not being met by current products in the marketplace.”

That sentiment was echoed by Frank Tedesco, chief executive officer of the Safeway Group: “Dole and Safeway Fresh Foods have a great history, working together for many years on one-off projects. This partnership allows us to consistently tap each other’s resources, and leverage each other’s strengths in the co-development of new product ideas.”

Dole plans to also work closely with customers in both produce and deli to develop and offer these new product lines to stores during 2019.