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Kroger hosts third Natural Foods Innovation Summit

The Kroger Co. hosted its third Natural Foods Innovation Summit in partnership with 84.51°, in Cincinnati. Justin Gold, an accomplished, innovative entrepreneur and founder of Justin's, a natural and organic nut butters brand, spoke at the summit.krolog

"Kroger's natural and organic category achieved $16.7 billion in sales last year, including $2 billion in Simple Truth sales," said Robert Clark, Kroger's senior vice president of merchandising. "It's clear today's customer wants better-for-you options and are increasingly turning to Kroger as a food authority for natural, organic, and free-from products."

More than 50 brands participated in the expo, bringing the total to 150 different small businesses Kroger has engaged combined across the three summit events.

"Establishing and deepening partnerships with brands that are innovative, unique, and trending, is just one way we are redefining the customer experience through Restock Kroger," said Clark. "Resulting from the success of this small business engagement model, we have introduced our customers to new products exclusively from participating brands."

Natural, organic, and local brands can visit Kroger.Com/WeAreLocal to learn how to join Kroger's family of suppliers.

Kroger will celebrate the one-year launch of its Natural Foods Innovation Summit this fall at the fourth event.