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Mann rolls out fresh veggie noodles and veggie rice

Mann Packing Co. has launched its first complete line of fresh veggie noodles and veggie rice.por

Following the successful launch of its Spicy Thai Nourish Bowls featuring fresh kohlrabi noodles last year, the company is now offering a full line of standalone veggie noodle products, including Butternut Squash Rotini, Kohlrabi Linguine, and Sweet Potato Fettuccine.

Mann’s veggie noodles feature unique, chef-inspired cuts that work perfectly as a pasta-swap. The development of the new line speaks to increased consumer demand for vegetables that can easily be used in place of a traditional carb. Shoppers spent more than $30 million on veggie noodle products in 2017, showing 409 percent growth compared to the previous year, according to Nielsen.

Mann’s new fresh veggie rice products are made from a variety of colorful vegetables and are a convenient alternative to traditional rice, with fewer calories and carbs per serving. The new blends include Cauliflower Rice, Broccoli & Sweet Potato Rice Blend and Cauliflower Fried Rice Blend, which includes carrots, kohlrabi and sugar snap peas.

Consumers are continuing to look for ways to incorporate more vegetables in their diets, and in 2017, sales of veggie rice items grew 514 percent compared to 2016, according to Nielsen.

“The veggie noodles and rice categories are booming and we saw an opportunity to get in on the growth with these new product lines,” said Rick Russo, vice president of sales, marketing and product management at Mann’s. “These versatile products can be used in everything from Pad thai to risotto. As consumers become increasingly aware of the importance of eating fresh produce, we expect to see more products like this taking the place of traditional carbs.”

The new products will be on display at Booth No. 1219 at the CPMA Annual Convention, April 24-26 in Vancouver.