view current print edition






United Fresh 2018 registration now open

Registration has opened for United Fresh 2018 — a one-of-a-kind event where attendees will discover more June 25-27 in the South Hall of McCormick Place in Chicago. This year, a fifth event — the SmartFood Expo — expands the show floor opportunities co-located with United FreshTEC Expo, United FreshMKT Expo, the Global Cold Chain Expo and the International Floriculture Expo.united

Growing off last year’s success, with expectations to attract 10,000 attendees and more than 700 exhibitors, United Fresh continues to innovate its education and expo offerings, attracts more diverse buyers and media influencers to support the produce industry.

“We’re excited to welcome attendees and exhibitors to experience all five targeted expos & conferences this June in Chicago,” said United Fresh President and Chief Executive Officer Tom Stenzel. “Our expanded formats will allow industry decision-makers to discover a total store solution driven by consumers’ desire for more healthy and better-for-you food options as well the technologies and solutions that support a safe, efficient perishable supply chain. By bringing in these partners, we help the fresh produce industry grow in consumer and retail impact, direct sales and consumption, and of course, profitability.”

United Fresh attendees can experience a half-day industry leading education on Monday, June 25 where one badge allows access to all education taking place concurrently, including the United FreshMKT, United FreshTEC, Global Cold Chain, SmartFood and the International Floriculture education conferences. As part of the conference agenda, attendees also will interact with companies participating in the Snack Break, showcasing on trend products to meet today’s consumer lifestyles. Attendees also will get a glimpse at what’s next in the University Showcase where leading educational institutions are bringing new concepts and ideas to life. Finally, conclude the day bycatchingupwithfriendsandpeersduringtheofficial 2018 Opening Party kick-off event at Chicago’s Field Museum.

United Fresh will continue to offer two major industry agenda setting and industry accolades events in the general session breakfasts held on Tuesday and Wednesday morning prior to each expo day. The Opening General Session Breakfast will focus on the industry headwinds and how they can be used to propel businesses forward. The following day, salute the best-of-the-best at the Retail-Foodservice Breakfast honoring the top 25 produce managers on the front lines and chefs excelling in implementing fresh produce strategies in the kitchen.

Food safety remains a top priority on and off the trade show floor. This year, attendees can participate in the Listeria Learning Lab — a hands-on educational workshop connecting industry peers with the products and service that support their listeria efforts.

The biggest “supermarket” buyer in town — school foodservice directors — will have a chance to dive into the challenges and opportunities they face on a daily basis to provide healthier and fresh options to students at the School Foodservice Forum. Attendees will discover new products available and clever marketing campaigns created by fresh produce brands to attract young eaters.

United FreshTEC and United FreshMKT will continue to address the innovative solutions in the industry in response to the challenges faced throughout the supply chain. United FreshTEC will showcase the latest developments in technology, robotics, and other supply chain solutions while United FreshMKT will highlight the marketing and product development trends that have consumers adding fresh fruit and vegetables to their carts in grocery stores across the country.

At the new SmartFood Expo, SmartFood product categories are expected to include allergy-free grocery products, gluten-free products, plant-based foods, specialty/gourmet products and more. With the addition of this event, fresh produce companies will find new collaborations and be exposed to more retail and foodservice buyers than even before.

Global Cold Chain Expo, now in its third year, provides tech solutions to ensure quality control throughout the cold chain from field to table. Attendees will experience and find innovation throughout the full supply chain, ensuring improved cold chain services and food safety and quality maintenance and accountability.

International Floriculture Expo showcases anything a floral category buyer might need for their department, from cut flowers and potted plants to giftware and accessories. Attendees can learn about the latest industry topics, including merchandising trends, sustainability and eco-labeling, pricing analysis and cost-savings and more.

For maximum registration value, the all-access package provides attendees and exhibitors with the ultimate show experience: networking opportunities and special events to interact with key customers, suppliers, and colleagues, as well as admittance to the United FreshMKT Expo, United FreshTEC Expo, SmartFood Expo, Global Cold Chain Expo, and International Floriculture Expo. This all-encompassing pass includes United Fresh’s traditional Opening Night Reception on Monday, as well as the Retail Foodservice Celebration Breakfast on Wednesday honoring outstanding retail produce managers and innovative chefs across the industry. Attendees also will enjoy a morning general session on Tuesday before the opening of the trade show, and the annual Reception Honoring Women in Produce, also on Tuesday.

Early bird rates for 2018 are available through May 15.