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Peruvian Asparagus Importers Association's new co-chairmen

The Peruvian Asparagus Importers Association announced the election of association chairmen Walter Yager and Jay Rodriguez for 2018-19. Alpine Fresh's Yager and Rodriguez of Crystal Valley Foods were elected by a member vote at the October 2017 association meeting.Walter-YagerWalter Yager

“Walter and Jay have been strong leaders of PAIA in the past and we are grateful for their continued commitment to leadership of the association,” said Priscilla Lleras-Bush, PAIA coordinator.  “Under their direction our association will continue to achieve the goals we have set out to even better facilitate and promote asparagus trade.”Jay-RodriguezJay Rodriguez

PAIA has been active for the past few years in addressing significant regulatory issues affecting the international trade of fresh asparagus. “The association looks to continue its focused work in 2018 on initiatives that will streamline and advance the asparagus industry,” said Lleras-Bush. “Additionally, our members, through our association resources, work to build the growing demand for fresh asparagus at retail and foodservice levels.”

The association plans to focus even greater efforts in 2018 on spreading the positive word to trade press, supermarkets and consumers concerning the benefits of fresh asparagus. PAIA’s category management plan contains a wealth of information to help retail better analyze the fresh asparagus business. Retailers can contact any PAIA member to obtain a copy.