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Holiday cheer starts early at Whole Foods

Whole Foods Market and Amazon introduced new lower prices on best-selling grocery items and holiday staples at Whole Foods Market stores. In addition to various meat and seafood products, organic broccoli, one-pound organic salad mixes, organic russet potatoes and organic sweet potatoes are among the items with lower prices.wholefoods

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and chief executive officer. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural and organic food.”

Additionally, Whole Foods lowered prices on organic and no antibiotic turkeys for all customers — and introduced an even deeper discount on organic and no antibiotic turkeys for Prime members. This offer is a sneak preview of the special savings and in-store benefits Prime members can expect when Prime becomes the official rewards program of Whole Foods Market.

All of these lower prices are in addition to the reduced prices that customers are already enjoying on best-selling items such as conventional and organic bananas, farm-raised salmon, and no antibiotic NY strip steak.