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Tree fruit shipper starting California citrus program

Mountain View Fruit Sales, known for its stone fruit program, is starting a California citrus deal and is partnering with Eastside Packing to add commodities to its premium quality and customer service based program.

“We have been working on getting into the citrus deal for many years, but finding the right growers and varieties can’t be rushed, so we are pleased to announce we will be shipping mandarins and lemons for the 2017 season,” said Mike Thurlow, owner and chief executive officer of Mountain View Fruit Sales, based in Reedley, CA. “It is a natural for us as we are located right in the middle of the prime citrus-growing region. We will be utilizing the same aggressive marketing platform we currently use for our premium stone fruit program.”

To handle sales for the new citrus program, Mountain View has hired industry veterans Kent Huckabay and Joel Gonzalez, who bring to the company expertise in citrus marketing. 

“I’ve worked with Mountain View for years on the tree fruit side, and their marketing strategy is well suited to apply to citrus” said Huckabay. 

Mountain View Fruit Sales has been a leading marketer of tree fruit in California’s San Joaquin Valley for over 20 years focusing on building a brand that consistently delivers premium quality flavor to the consumer.