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Food trends come and go, but onions remain a go-to for every generation

In a big-tent approach to onion promotions, USA Onions has multiple social media, print and video versions of its overarching taste, versatility, convenience and healthy lifestyle message.

Perhaps the broadest sweep is made by #OnionsMakeTheMeal, which the Idaho-Eastern Oregon Onion Committee is using this season as an “add-on” to herald new recipes and expanded awareness.oene

“It’s hard to imagine a meal in which you can’t use onions,” Promotions Committee Chairman Herb Haun said. “While desserts can be done — although they are tricky — every breakfast, lunch, dinner and snack could conceivably contain onions. And that’s what the Promotions Committee in posting in its 2017-18 season of social media.”

Included in the campaign are several new recipes meant to tempt every taste bud. And in bridging the generations, USA Onions brought out the big guns: Green Bean Casserole, topped with homemade crispy onions. Yes, just like Nana’s. Only better.

Another family favorite, Onion and Bean Chili, is the perfect warm-up meal on a chilly fall day. Great tailgating food, too!

“Because onions are healthy and add so much flavor, we will use the hashtag in releasing its new slate of recipes and other images,” Haun said.  “We to remind followers that just by incorporating USA Onions into breakfast, lunch or dinner, the healthiness and the flavor of the meal will naturally increase as well. And we see this as a great way to increase awareness and, more importantly, demand.”

The two universally appealing recipes, with wholesome ingredients and easy instructions, hit a comfort food chord with Baby Boomers and even the Greatest Generation. And every parent knows to get a pre-schooler to eat green beans, bring on the casserole with crispy topping. And Thanksgiving can’t be celebrated without it.

Gen Z and Millennials favor “real food” from sources that practice sustainability. The younger consumers look for ingredients they can not only identify but, with USA Onions, ingredients that come from close to home. Generation X, with a keen eye to bargains and health, finds onions fit their budgets and lifestyles perfectly.

“We know that Gen X’ers like natural food, and we know that Baby Boomers are still ‘meat and potatoes’ people. Both those preferences benefit from onions. And while we’re highly focused on the up-and-comers, Gen Z’ers and Millennials, we haven’t lost sight of or connection to the Gen X and Baby Boomer influence and following. Those ‘original’ generations, the ones who brought in all this technology, always valued onions for availability and versatility,” Haun added.

Baby Boomers were likely the first generation to really experience onions in a variety of ethnic cuisines, which is also just as likely due to the times they grew up in.

One Promotions Committee representative explained, “It was all about expanding your horizons, and that included food. Indian food became very popular when the Beatles brought the Maharishi Mahesh Yogi to the Western World. African and Asian cuisine also became very popular during those years. And today USA Onions works through social media to provide an assortment of recipes and imagery that will capture and keep these older generations on board.”

And it’s entirely possible the message will reach everyone at the same time, with Gen X’ers reminding Baby Boomer grandparents to Facebook messaging Gen Z grandkids in college about Thanksgiving dinner. Millennials? They’re never out of the loop. Ever. #ItCouldHappenWithOnions.