COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

 

 

International Paper, Peanuts team on agricultural bulk packaging solution

International Paper's North American container business and the beloved Peanuts gang have teamed up to provide a creative and innovative bulk packaging concept for the produce industry.CharlieBrown-GreatPumpkin

Snoopy, Charlie Brown and other beloved Peanuts characters offer the graphic appeal combined with the strength and protection of International Paper packaging.

Available exclusively from International Paper's five bulk facilities to growers and shippers, product displays include corrugated bulk bins featuring Snoopy touting fresh watermelons, and "It's the Great Pumpkin" corrugated bulk bins portraying Snoopy, Charlie Brown and Linus.

"This powerful combination is a standout, drawing customer attention and increasing sales by making shopping a fun experience," said Scott Dillon, director of marketing for IP's North American container business. "Peanuts has a multi-generational appeal, and this is a solid way to capture the consumer sentiment around this iconic brand."