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Side Delights launches summer promotions

Fresh Solutions Network announced the launch of its Side Delights celebration of summer promotional program with three promotions, one for each month of the season: Meet Your New Flame (June), Star Spangled Steamables (July) and Grill Potatoes (August).

Each month-long promotion includes themed in-store merchandiser displays and colorful, coordinating point-of-purchase signage with QR codes featuring a unique Side Delights recipe.

“Summer is grilling season and the perfect time to prompt shoppers to add potatoes — America’s most popular vegetable — to their grocery list,” said Kathleen Triou, president and chief executive officer of Fresh Solutions Network. “The Side Delights celebration of summer promotional program is designed to inspire summer shoppers to purchase potatoes with eye-catching POS and creative recipes.”

Memorial Day is regarded as the unofficial kickoff to grilling season, just in time for the June Side Delights promotion Meet Your New Flame. The promotion will motivate shoppers to add potatoes to their cart and their grill and rewards them with a healthy, easy to prepare and cook recipe for Grilled Potato Bake.

Approximately 214 million people plan to celebrate Independence Day, and will spend an average of $71 per household on food for barbecues and picnics. Accordingly, July Fourth is the most popular grilling day of the year. Shoppers will be encouraged to add potatoes to the menu with July’s Star Spangled Steamables promotion and Red, White and Blue Potato Salad recipe, the perfect accompaniment to whatever is on the grill.

Grilling goes beyond meat with Side Delights August promotion Grill Potatoes. The August signage and displays remind shoppers of the convenience and versatility of cooking potatoes on the grill with a simple recipe for Grilled Potato Planks.

The Side Delights celebration of summer promotional program is now available.