COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

 

 

IPC contest makes waves with cash and travel prizes

An all-expenses-paid vacation for two on Celebrity Cruises was awarded to each of the top six winners in the Idaho Potato Commission’s 2017 retail display contest, which also featured partner product Hormel Real Bacon Bits.

“All of the winners were really excited to hear that they were going on a cruise with an ocean-view stateroom,” Jamie Bowen, IPC marketing manager, said in a press release. “They definitely deserve it, because we had so many entries this year with wonderful graphics, in addition to the truly creative themes that retailers came up with. And we love to hear about how these fun Idaho potato displays are a big attraction with their customers, leading to higher sales.”ipThe first place retail display winner for the 10-plus cash registers category was David Scarlett with this display at KVAT Food Stores in Knoxville, TN.

Nearly 5,000 retailers took part in the nine-week competition from mid-January to mid-March. KVAT Food Stores 694 in Knoxville, TN, which took first place among stores with 10-plus registers, loaded up its award-winning display with original artwork from Produce Manager David Scarlett that included a hanging loaded baked potato illustration, Spuddy Buddy and Hormel Real Bacon Bits cutouts, and a colorful hand-lettered sign proclaiming, “Wait till you get a load of us!”

“I came up with the idea from Jack Nicholson’s quote as The Joker [in the 1989 movie Batman]: ‘Wait till they get a load of me!’” explained Scarlett. “The display definitely created a lot of excitement, as well as significant growth in sales for our Idaho potatoes.”

Kroger J-915 in Elkhart, IN, paid homage to the IPC’s beloved Big Idaho Potato Truck with its winning entry in the six to nine registers category, featuring spuds displayed in a handmade re-creation of the traveling truck, complete with a beaming Spuddy Buddy cutout on top. A Ghostbusters movie-themed display scared up more customers for Community Market No. 590 in Greenfield, OH, which spirited away with first prize in the one to five registers competition.

Retailers competed with other same-size stores in one of three categories: one to five cash registers, six to nine cash registers, or 10-plus cash registers. Within each store category, entrants competed for these prizes: first place, all-expenses-paid Caribbean cruise for two; second place, $1,000; third place, $750; fourth place, $500; fifth place, $250; and honorable mention, $100 (100 selected from remaining entries

In addition, the Category Manager Match Program awarded equivalent prizes to corporate category managers for stores that qualified for first through fifth place prizes, and everyone who entered the contest received a free Marley Chant Mini Portable Bluetooth audio speaker system.

Each in-store display was required to incorporate clearly marked fresh Idaho potatoes (bag, bulk or both), an Idaho dehydrated potato product and Hormel Real Bacon Bits, plus IPC point-of-sale materials including Potato Lover’s Month logo display signs and inflatable Mylar Spuddy Buddy balloons. Retailers had to showcase the display in their store’s produce section for at least one week between Jan. 16 and March 17.

For photographs of the winning displays and a complete list of winners, visit www.IdahoPotato.com/Retail.

First place retail display winners:

  • One to five cash registers: William Roller, Community Market No. 590 in Greenfield, OH
  • Six to nine cash registers: Julie Bolton, Kroger J-915 in Elkhart, IN
  • 10-plus cash registers: David Scarlett, KVAT Food Stores 694 in Knoxville, TN