COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

Record shipment of Chilean Honeycrisp arrives in retail stores

A record shipment of Chilean Honeycrisp from Honeybear Brands’ southern hemisphere orchards arrives at major retail stores across the country this week. The 2017 Chilean Honeycrisp is the largest in Honeybear’s ten-year program and brings just picked freshness, color and taste to retail partners at a time when domestic Honeycrisp inventory, harvested last fall, is in low supply and flavor waning from months of cold storage.

image009 The volume increase in Chilean Honeycrisp is due in part to several factors: the natural maturation of Honeybear’s Chilean orchards, excellent growing conditions and the company working with exceptional local growing partners who understand the many nuances of growing and optimizing premium apple production in their local micro climates.

“We made a commitment to our retail partners a long time ago to bring them premium varieties with a just picked freshness wherever and whenever they need it,” said Don Roper, vice president, sales and marketing, Honeybear Brands. “Clearly our just harvested Southern Hemisphere crop provides a much improved flavor profile for customers versus domestically-grown Honeycrisp at this time of year. Honeycrisp grown in the United States was harvested eight months ago and has lost its distinctive crispness as well as the delicate balance of sweet and tart flavors that really sets the apple apart from all others. Honeybear’s Chilean Honeycrisp crop capitalizes on the fresh orchard picked eating experience consumers have now come to enjoy and crave.”

Roper added that the Chilean Honeycrisp crop is a big opportunity for Honeybear’s national retail partners too, each of which gets to provide an exceptional, differentiated product as well as Honeybear’s programming to aggressively drive new and increased sales at this traditionally slower time of year for apple sales.

Leading retailers featuring the Honeybear Chilean Honeycrisp include Hy-Vee, Publix, Loblaws, United Supermarkets, Cub Foods, SuperValu, Central Market, Coborns and Sam’s Club in more than 100 markets across the country Honeybear Brands and parent Wescott Agri Products were granted exclusive production and commercialization rights for the Chilean Honeycrisp by the University of Minnesota, developer and owner of the original variety. The company was one of the first to grow Honeycrisp in Washington state and Chile, and is widely recognized as the premier Honeycrisp label in the United States.