Fresh Solutions Network has won a packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the Side Delights Flavorables fresh potato package design with its vibrant color palette and bold flavor profiles, encouraging an exciting potato choice.
“Capitalizing on consumer flavor trends that are hot, hot, hot, we challenged the design team to communicate the bold flavor combinations while providing package designs that would be just as stimulating visually on the shelf,” Kathleen Triou, president and chief executive officer of Fresh Solutions Network, said in a press release. “We designed the packaging for a consumer that wants to be excited about their food choices and who loves the convenience of preparing quick, healthy, flavor-forward meals.”
The American Package Design Awards challenge entrants to “convey the message, promote the brand, and close the deal.” Winners are chosen not just on visual design, but how the product and packaging address specific market trends, marketing objectives, and target markets.
Side Delights Flavorables are high-quality, triple-washed, red and yellow petite potato varieties featuring sachets of Smokin’ Tomato, Malaysian Curry and Chimichurri spice blends. These potatoes come in a one-pound microwaveable tray.
The packaging was designed to appeal particularly to the adventurous millennial consumers who are frequently seeking out new and bold flavor experiences. With clearly marked labeling for consumers interested in vegan, non-GMO, gluten-free, alternatives, these side dishes are guaranteed to satisfy consumers looking for a fresh alternative to the same old potato choices.