view current print edition




Giumarra's kiwiberries are kiwifruit's clean-shaven cousin

Giumarra Wenatchee is shipping New Zealand-grown kiwiberries now through the end of March. The fruit is offered in partnership with Seeka, one of New Zealand’s premier produce companies.kiwiberries2

Kiwiberries are the smaller, smooth-skinned relative of fuzzy green kiwifruit and can be eaten out of hand without peeling, making them a convenient snack for consumers. They offer the same sweet-tangy flavor and nutritional benefits of traditional kiwifruit. They are high in vitamin C and potassium.

“With the ever-growing global demand for kiwiberries, production is increasing at a record pace, allowing us to provide good volumes of high-quality product for an extended period of time,” Jason Bushong, division manager of Giumarra Wenatchee, said in a press release. “All product is shipped via air to assure optimum quality, shelf life, and flavor.”

The kiwiberries are grown in the Bay of Plenty of New Zealand’s North Island. The microclimate of the Te Puke region is renowned for growing high-quality kiwiberries.

“We recommend merchandising kiwiberries in the refrigerated berry section to take advantage of the high sales volume and consumer popularity of the berry category,” Scott Ross, eastern region business manager, said in the release. “Their green color adds visual excitement to the colorful berry department. Additionally, there is untapped marketing potential for kiwiberries due to their nutrient density, convenience and distinctiveness.”

The kiwiberries are sold in 4.4- and 18-ounce clamshells for grab-and-go merchandising. Fruit is available on both the East Coast and the West Coast.

“Giumarra is proud to represent our grower partners Seeka in the pursuit of providing a great-eating experience to the consumer,” Bushong said in the release.