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The Fresh Market unveils new logo, refreshed stores

The Fresh Market will unveil a new look and enhanced shopping experience Oct. 26 at three North Carolina locations before it will begin rolling out refreshed stores across the country — 13 more locations currently scheduled for Nov. 30 in the Charlotte and Raleigh/Durham, NC, markets, and continuing in waves through early 2018.freshmark

“This is a significant milestone in The Fresh Market’s brand evolution,” Rick Anicetti, president and chief executive officer of The Fresh Market, said in a press release. “The reinvention of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options.  The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers. This signifies our commitment to our shoppers, as well as our dedication towards innovation and evolution in today’s dynamic food retail environment. ”

Beginning Oct. 26, the first three stores will offer shoppers more of what they love with a concentrated focus on several key areas:

  • Fresh fare remains top priority, with a robust selection of produce, meat, seafood and products from local farmers, but also high-quality items simply sourced from the best providers across the globe. Stores will now provide over 250 local offerings, including local produce items from farmers across North Carolina such as Barbee Farms, Lively Orchards and Patterson Farm.

  • Expanded product offerings at stores and double the number of aisles will allow customers to complete a full shop for all the items on their list.  In perhaps the most dramatic change, shoppers will now find 1,300 everyday grocery essentials, including baby, pet and household cleaning products to supplement the premium, gourmet and specialty items customers have come to love. In addition, shoppers will now find a new variety of freshly prepared, delicious salads, entrees and wraps.

  • Long recognized for offering the best quality for the price, The Fresh Market has now lowered prices on hundreds of items across the store.

  • New, dedicated sampling stations will offer shoppers the chance to taste flavors from across the store, including the weekly dish from the signature Little Big Meal program.  Additionally, on-the-go shoppers can conveniently pick up that week’s featured ingredients to easily serve a delicious meal at home.  New signage will also be located throughout the store to clearly designate departments, as well as inspire shoppers to explore new tastes.

  • Now a more comprehensive destination for health and wellness products, The Fresh Market offers even more items to help customers live a healthy lifestyle with its new Mind & Body department — featuring a selection of over 3,300 vitamins, minerals and supplements, as well as a specialist to answer customer questions and offer recommendations. The addition of refreshed signage will guide those shopping with dietary restrictions or food allergies to a robust selection of health-conscious products across store including 1,600 organic items, 850 certified gluten-free items and 1,900 certified non-GMO items.