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Richter & Co., a vertically integrated distributor of fresh produce headquartered in Charlotte, NC, announced the hire of JARROD SNIDER as director of vegetable commodity development on Jan. 21.

Mr. Snider will be based out of the company’s Southlake, TX, location. In his new role, he will oversee  Jarrodthe sales growth and development strategy of Richter and Co.’s vegetable commodity line and help to facilitate its overall corporate growth initiatives, the company press release stated.

Mr. Snider has worked in the produce industry for over 17 years and has been involved in multiple roles throughout the supply chain, from retail to sales and marketing, and was most recently in charge of overseeing the national account management for Frontera Produce LTD.

“I’m excited about the opportunity to join the longstanding team at Richter and Co. as they continue to position themselves for the next phase of growth and development,” Mr. Snider said.

To announce personnel changes at your company, please contact Assistant Editor Maggie Giuffrida at 201/986-7990, ext. 110 or giuffrida@theproducenews.com. Photos are encouraged.