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Pura Vida Farms, a nation-wide pineapple importer and grower-shipper of melon products based in Scottsdale, AZ, announced Jan. 21 the hire of MIKE MARTORI as vice president of East Coast sales.

Mike-MartoriMr. Martori joined the team Dec. 1 and will oversee the company’s expanding Eastern watermelon program, as well as the pineapple import program through Costa Rica, according to the press release.

“I am looking forward to sharing the expansion of our watermelon program with our customers,” Mr. Martori said in the release. “We are building a really good network of farms from Florida to Delaware that are going to bring us some of the best varieties at their peak of season. Our eastern program is really expanding and it’s exciting to be a part of.”

“We are very excited to have someone with Mike’s talent working on our team,” added Chris Elsie, partner at Pura Vida Farms. “My goal is to fill Pura Vida with the best and brightest young people in the industry to help keep pushing us forward with fresh ideas, angles and solutions for growing and selling fresh produce. Mike is certainly one of those people.”

To announce personnel changes at your company, please contact Assistant Editor Maggie Giuffrida at 201/986-7990, ext. 110, or giuffrida@theproducenews.com. Photos are encouraged.