Awe Sum Organics, based in Santa Cruz, CA, announced the hire of DEBORAH YASHAR as marketing coordinator on Jan. 14.

In her new position, Ms. Yashar will help to drive the company’s branding initiatives, manage its online presence, and enhance the company’s visibility and reach through strategic marketing, the company press release stated.

Ms. Yashar has worked with hundreds of small-scale farms over the years. She has helped grow the beginning farmer education program and produce distributor, ALBA Organics, into a national leader, played a key role in the establishment of certified famers’ markets and spearheaded legislation to improve access to healthy food in California, according to the release.

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