United Fresh Produce Association announced the promotion of Miriam Wolk to vice president of membership and marketing. In her new position, Ms. Wolk will lead marketing efforts to drive member engagement and company participation. She will also continue to direct the programs and outreach initiatives that she has successfully cultivated as senior director of membership.
"We are very lucky to have such an enthusiastic membership and marketingteam," Tom Stenzel, United Fresh president and chief executive officer, said in a press release. "Miriam has been instrumental in building unwavering relationships with our members and is perfect to lead the team forward."
Ms. Wolk has been with United Fresh since July 2008, most recently as senior director of membership. She is an ASAE member and earned her Certified Association Executive credential in January 2010.
"I'm excited to find new ways to engage our members with creative marketing," Ms. Wolk said in the press release. "I look forward to directing our marketing efforts to communicate to our members that coming to events and experiencing what United Fresh has to offer is truly the value of belonging to the association."