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Bland Farms, a sweet onion category leader, appointed Bryce Edmonson the company’s new chief executive officer, effective Jan. 13. Mr. Edmonson brings more than 25 years of industry experience to the nationally recognized sweet onion company and replaces Bruce Peterson, who has served as interim CEO since July 1, 2011. Mr. Peterson will remain on the Bland Farms board of advisors.

Mr. Edmonson spent 18 years with Del Monte Fresh Produce before edmondsonBryce Edmondson2005, when he started an agribusiness consulting company dedicated to helping position companies for growth. He has served on the Bland Farms board for the last three years and also currently serves on several other food company boards. During his time at Del Monte, Mr. Edmonson was in charge of leading the North American organization and was integral in growing the operation from $400 million to $1.2 billion in sales.

"Our family business has grown in 30 years from a small farm in Georgia to a farm that has sites across the U.S. and internationally,” Delbert Bland, owner and president of Bland Farms, said in a press release. “Bryce has a great deal of experience helping multi-site farms like ours grow, and we're excited to have his leadership."

Remaining a family farm and serving customers is of the utmost importance to Mr. Bland, and with the guidance and leadership of Mr. Edmonson, Mr. Bland's hope is to continue growing the business steadily while remaining 100-percent customer focused.

"Bryce understands that the success we've had over the years is due to the fact that we're a small family farm at heart," said Mr. Bland. "Our customers are like family and that won't change because that's who we are."